Headless CMS
for e-commerce

Magnolia Headless CMS contributes to $230 billion in revenue by integrating content and commerce. Learn what it can do for you.

Build personalized journeys 7 times faster

E-commerce leaders track customers' needs and interests, and engage them with tailored offers. Award-winning print and design company MOO delivers beautiful personalized content to customers in almost 200 countries. With Magnolia Headless CMS, it does so 7 times faster than before and has achieved an incredible 90% reduction in development cycle time.


Magnolia is a million times faster and easier, and has given freedom to our creative, marketing and developing teams. Our potential for conversions has increased dramatically.

Shoppers in a store with digital kiosks

Fully integrate the customer experience

Consumers expect timely information and offerings wherever they are: browsing your online shop, visiting your store or talking to your agents. Coop Alleanza, one of Europe's top three cooperatives, chose Magnolia to bring its omnichannel strategy to life. The result is a fully integrated online and offline customer experience and a boost in customer satisfaction and loyalty.

Fashion model posing against stone wall

One toolset to manage the experience

Creating a unified shopping experience requires seamless backend integration of the systems powering it. Magnolia's unmatched flexibility gives Marella, a brand of the fashion group Max Mara, full control over integrations and a single toolset to manage the digital experience. As a result, Marella's "haute de gamme" positioning expands from its products to the entire customer experience.

Integrating Magnolia and commercetools

Explore Magnolia's out-of-the-box connector to commercetools, an API-first, cloud-native e-commerce platform. 

Working together, Magnolia's connector to commercetools lets you integrate your CMS and shop system quickly and easily, for content and commerce that's all set to take on the market.

E-commerce technology partners

Features for profitable sales

Unify customer data

Integrate data from Magnolia CMS, your e-commerce system, CRM and more, to create a 360-degree view of your buyers.

Personalize experiences

Leverage data for actionable insights: define segments and personas, and target buyers with tailored offers. 

Maximize campaigns and ROI

Rapidly set up landing pages, microsites and campaigns, and optimize with A/B and multivariate testing. 

Control products and catalogs

Easily generate content-rich product pages with information retrieved from the product catalog that is embedded in your e-commerce or PIM system.

Easily manage assets

Streamline the creation and collaborative use of rich media and other assets in a centralized location. Access assets from a third-party DAM directly from Magnolia.

Create once, publish everywhere

Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a product, you only need to maintain it in one place.

Technology that gives you an edge

Scale without limits

Magnolia is highly scalable, allowing you to deliver even on Black Friday with ease. Maintain stability and broaden your scale and agility with Magnolia Cloud, our platform-as-a-service (PaaS) offering.

Increase speed to market

Magnolia offers unparalleled speed of development to give you freedom to innovate. Its modular architecture lets your teams work in parallel and build on modern tools they already know.

Leverage flexibility

Magnolia's rich set of customization and integration points and flexibility to use in headless, headed or hybrid scenarios give you the capabilities to deliver quality experiences on every channel.

It's all about (customer) experience


Headless is all about creating content that adds value to the purchase process, through new touchpoints and creating transactions.


Using Magnolia in hybrid headless scenarios: Magnolia empowers both marketing and development teams in a hybrid headless approach.


Use e-commerce content as if it were native Magnolia content, while keeping strong cataloging features and order functionality of your commerce solution.

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