Replace your ecommerce CMS

Put Content at the Heart of your Ecommerce Experience. Maximize ecommerce sales by delivering content-rich shopping experiences, from discovery to purchase.

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Magnolia + [your Ecommerce system] = Growth

Big ecommerce goals, but your CMS is limiting you? Add Magnolia CMS to your ecommerce setup to empower both your marketers and developers, and deliver modern shopping experiences for your buyers that increase ecommerce sales.

Shopping experience

Drive more Revenue

Deliver customer engagement with emotional stories based on real-time commerce data and insights from your buyer’s journey. Magnolia brings easy management and optimization to the shopping experience, allowing you to grow traffic, engagement, conversions, and ultimately ecommerce revenue.

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Gain Speed

Empower your developers with ready-built integrations and frontend freedom, and your marketers with best-in-class authoring and personalization capabilities and freedom from IT. With Magnolia’s deep ecommerce integrations and capabilities, you get up and running quickly, and expand with minimal effort.


Stay Flexible

Easily integrate Magnolia with your ecommerce and legacy systems, deploy in the cloud or on-premises, go headless and deliver content via API, or use Magnolia as a traditional content management system. You can implement Magnolia in the way that best suits your business.


Grow engagement and conversions by creating highly personalized ecommerce experiences that are aligned with your shoppers’ intent with the help of AI-driven search, merchandising and recommendations.

Content-driven commerce

Create engaging shopping experiences beyond simple storefronts. Easily combine CMS and Ecommerce content to create compelling stories around your products, and pages with true call-to-action capabilities.

Fast and flexible authoring

Compose  landing pages and campaigns with full WYSIWYG editing, scheduled publication, and multi-device preview. Manage the entire customer experience of a targeted campaign in one place, without touching any code.

Content performance

Track the performance of your content and campaigns, and see the insights without ever having to leave your Magnolia screen. With our native A/B/n Testing and embedded analytics, you can easily convert more visitors into buyers. 

Responsive assets

Create rich-media ecommerce experiences for any device with our Image Focal Points. Your buyers will discover products in a realistic meaningful context, and get the best view no matter what device or screen resolution they are using.


Deliver your experiences across multiple sites and languages. Use our Live Copy feature and automatic translations to create globally consistent experiences with the local nuances needed to compete with home-grown competition.

The watersports industry is very visual, so we needed a unique way of showcasing our equipment in use in beautiful locations. With Magnolia, we can pull all of our imagery together in one place and build and preview colorful pages that we know our customers will enjoy. It is really quick and extremely easy to use and our teams can now effectively monitor and maintain all of our web pages within one platform.
Charlie Kernan

Charlie Kernan

Managing Director at King of Watersports


Are you finding yourself under-equipped to create modern commerce experiences that intertwine content with shopping because of outdated technology or difficulty integrating disparate systems? 

Magnolia Commerce Connector Pack

Our Commerce Connector Pack natively extends Magnolia into your ecommerce system of choice. You get to use ecommerce content as if it were native Magnolia content while keeping strong cataloging features and order functionality of your ecommerce solution. 

Check the out-of-the-box ecommerce connectors on our Marketplace, and watch the video to learn more.

Book Your Personal Ecommerce Demo Now

Ready to streamline your ecommerce ecosystem and deliver the best experience to your customers?

Find out how a switch to Magnolia can increase your ecommerce sales.