Personalization and Optimization

Accelerate improvement with personalization, analytics and optimization without touching any code. All in one screen in Magnolia.

Benefits of Magnolia Personalization

Drive engagement and conversions

Deliver individualized experiences to each visitor based on who they are, how they behave and what’s happening in the world. Magnolia unifies your customer data and allows you to tailor experiences that result in higher engagement, conversion and loyalty. 

Personalize at scale, for any channel

Doing personalization at scale across multiple channels can be a challenging task. Magnolia’s robust platform enables omnichannel personalization and experimentation at scale, without compromising performance.

Optimize in the same screen

We make it easy to connect to other digital solutions, whether you need Analytics, Optimization or another digital system. Bring together customer data, content and insights in one screen for end to end creation of highly personalized and optimized experiences. 

All Your Martech Stack Connected

Personalization Capabilities

Unified Customer Data

Track user behavior on any Magnolia touchpoint, make digital enrollment effortless with forms, and integrate your customer data platform to create a 360-degree view of your customers.

Segments & Personas

Use your content pools and Magnolia’s capabilities to engage your audiences. Define segments and personas, and fully individualize experiences according to user profile and intent.

A/B Testing

Optimize the performance of your content, and convert more visitors into leads. Test multiple variants and determine which option is preferred by each audience.

Marketing Tags

Track performance with marketing tags. Create tags, place them on pages and manage all tags (i.e web analytics, third-party content, advertising network code snippets) in Magnolia.

Content Insights

Magnolia’s flexible UI brings analytics from external systems straight into the authoring interface. You can flexibly display the data and see metrics in context, tightly coupled to content.

Content Optimization

Magnolia’s powerful SEO module and integration with Siteimprove let you work with all aspects of SEO in one place. You get on-page diagnostics and recommendations to improve.


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Recognized by Leading Analysts

Gartner Magic Quadrant for Digital Experience Platforms 2021

Magnolia was placed furthest on completeness of vision among the Niche Players in the Magic Quadrant.

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Forrester Wave™ for Agile Content Management Systems, Q1 2021

Magnolia has been recognized as a Contender in the newly launched Forrester Wave for Agile Content Management Systems.

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Ars Logica Compass Guide to Web Content Management, Q4 2020

Magnolia has been recognized in this independent review of technology platforms.

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More Personalization Resources

All Resources
Product Brief Personalization
Personalization Product Brief

Get an overview of Magnolia's powerful and flexible personalization capabilities.

Personalization Product Brief
Whitepaper Personalization
Blueprints for Deep Personalization

Learn the key steps towards building personalized customer experience.

Blueprints for Deep Personalization
Webinar Personalization
Webinar: Next Level Personalization

Stream our webinar and take your personalization efforts to the next level.

Next Level Personalization

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