Personalize and Optimize Digital Experiences

Create digital experiences that resonate with your target audience without touching any code. All on a single screen.

Better, Higher, Greater

Making an Impact With Personalization

Better Customer Experiences

Your visitors expect to find the right content at the right time. Whether they do or not determines how they perceive your brand and offering.

Higher Conversion Rate

Delivering relevant, contextual digital experiences to your visitors makes all the difference when it comes to crunching the numbers.

Greater Visitor Engagement

Engaged visitors tend to stay longer, buy more, and remain loyal. Personalization is one tool to make an experience worth your customer's time.

What Magnolia Personalization Can Do for You

Create relevant experiences

Personalize experiences for visitor segments based on who they are, how they behave, and what’s happening in the world. Magnolia unifies and leverages your customer data to tailor experiences to your customers, improving the customer experience, and increasing conversion and engagement.

Personalize any channel at scale

Magnolia enables omnichannel personalization and optimization without compromising performance. Deliver personalized experiences from Magnolia or consume personalized content via our APIs enabling headless personalization in any front end.

Personalize, analyze, and optimize

Magnolia offers personalization and A/B/n testing out of the box and makes the integration of third-party data simple. Bring together content, analytics, and customer data on a single screen and create personalized and optimized experiences your customers love.

Personalize Any Front End

Headless architectures are getting more popular due to their flexibility, but do headless and personalization go together?

They do with Magnolia! You can build custom front ends and easily consume personalized content via our delivery API.

This is how it works: Marketers and content authors create personalized variants of a component based on specific audience traits using Magnolia's visual editor. Developers query the content by specifying these traits in their API request. They then receive clean, personalized content, making headless personalization a breeze.

Augmenting Your MarTech Stack


Define audience segments based on specific audience traits and create personalized experiences for each group, increasing relevance and engagement.

A/B/n Testing

Create multiple page variants and test which one is preferred by each audience, optimizing the performance of your content and converting more visitors into customers.

Marketing Tags

Insert snippets on your pages to collect web analytics, tracking performance for better insights and attribution; or integrate 3rd-party content from social media or ad networks.

Unified Customer Data

Integrate your marketing automation, CRM, or CDP to track user behavior and to capture customer data in one place, creating a 360-degree view of your customers.

Analytics & Insights

Bring your external analytics dashboards straight into Magnolia's authoring interface and display analytics data in the context of content, helping you improve experiences.

Search Engine Optimization

Check and audit content as you work through on-page diagnostics and recommendations, optimizing your content's impact on SEO.


All Magnolia Features

Your Entire MarTech Stack Connected

Recognized by Leading Analysts

Forrester Wave™ for Digital Experience Platforms (DXPs), Q3 2021

Magnolia has been recognized by Forrester as one of the 13 most significant DXP providers in the market.

Download the Report

Gartner Magic Quadrant for Digital Experience Platforms 2021

Magnolia was placed furthest on completeness of vision among the Niche Players in the Magic Quadrant.

Download the Report

Ars Logica Compass Guide to Web Content Management, Q4 2020

Magnolia has been recognized in this independent review of technology platforms.

Download the Report

More Personalization Resources

All Resources
Product Brief Personalization
Personalization Product Brief

Get an overview of Magnolia's powerful and flexible personalization capabilities.

Personalization Product Brief
Whitepaper Personalization
Blueprints for Deep Personalization

Learn the key steps towards building personalized customer experience.

Blueprints for Deep Personalization
Webinar Personalization
Webinar: Next Level Personalization

Stream our webinar and take your personalization efforts to the next level.

Next Level Personalization

Get Your personalized Demo