The 2023 Gartner Magic Quadrant for Digital Experience Platforms (DXPs) evaluates various platforms driving digital content delivery and highlights current industry trends. Use the Magic Quadrant to identify vendors that meet your company’s needs.
We’re proud to have been recognized again in their latest report. We think we’ve been acknowledged for capabilities that make a difference for the world's biggest businesses: an open, modular architecture, a unified approach to integrations surfacing data from connected systems straight in the Magnolia UI, and our enterprise-grade editorial capabilities.
In this report, you’ll discover:
- The strengths and cautions of various DXPs on the market to help you find the right DXP for your business
- The current industry trends
As we’ve continued to grow, we’re seeing more and more enterprises turn to Gartner as a trusted resource to help navigate the DXP technical landscape, and Magnolia is proud to be recognized as a Visionary again in this year’s Magic Quadrant for DXPs.
We believe that our efforts to simplify and accelerate digital initiatives have helped us in getting acknowledged in the report by Gartner.
Who is Gartner?
Gartner, Inc. delivers actionable, objective insight to executives and their teams.
What is a Magic Quadrant?
According to Gartner, “A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high, and provider differentiation is distinct.”
Every year, Gartner publishes its Magic Quadrant for Digital Experience Platforms (DXPs), a report assessing the key DXPs on the market.
What is a DXP?
According to Gartner, “A digital experience platform (DXP) is a well-integrated set of technologies designed to enable the composition, management, delivery, and optimization of contextualized digital experiences across multi-experience customer journeys.
A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens, and students, and help ensure continuity across the full customer lifetime journey. It provides the presentation orchestration that binds together capabilities from multiple applications to form seamless digital experiences.
A DXP forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B), and business-to-employee (B2E) use cases.”
What does composability mean?
We think a composable DXP works as the backbone of your digital content. You can tailor it around your existing processes and infrastructures. APIs and DXP integrations become your building blocks so you can deliver a digital experience as quickly as your audience needs them.
Composability in DXP means you can bring your entire marketing stack together, including content management, marketing automation, ecommerce, personalization, and analytics. Rather than having to think of all of these tools as separate entities, they can be viewed as a group of DXP partners. This single access point makes it easy to connect with your customers in a smarter way.
Title: 2023 Gartner Magic Quadrant for Digital Experience Platforms
Analysts: Irina Guseva, John Field, Mike Lowndes, and Jim Murphy
Published: March 14, 2023
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