2025 Gartner® Magic Quadrant™ for Digital Experience Platforms

According to Gartner “A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct.”

Gartner regularly publishes its Magic Quadrant for Digital Experience Platforms (DXPs), a report assessing the key DXPs on the market.

According to Gartner, “A digital experience platform (DXP) is a well-integrated and cohesive set of technologies designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multiexperience customer journeys.

A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. It provides the presentation orchestration that binds together capabilities from multiple applications to form seamless digital experiences.

A DXP forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.”

We think a composable DXP works as the backbone to your digital content. You can tailor it around your existing processes and infrastructures. APIs and DXP integrations become your building blocks so you can deliver digital experience as quickly as your audience needs them.

Composability in DXP means you can bring your entire marketing stack together, including content management, marketing automation, ecommerce, personalization, and analytics. Rather than having to think of all of these tools as separate entities, they can be viewed as a group of DXP partners. This single access point makes it easy to connect with your customers in a smarter way.

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