Transform your insurance business with Magnolia

Connect and engage more powerfully with customers.
Maximize the value of every touchpoint.
Build lasting relationships.


Insurance leaders winning with our DXP

Magnolia for insurers

Digital experience is everything

Digital experience is customer experience: it is the difference between success and failure in today’s online world. Every touchpoint and interaction must make a positive impression on customers and promote lifetime customer value.

A DXP for the entire customer journey

A DXP focuses on meaningful conversations rather than transactions, building relationships with rich and dynamic content that helps insurers find and retain customers. DXPs means increased customer satisfaction, less churn, and stronger brand appeal.

Partnering with Magnolia, insurers can:

  • Consolidate their position as incumbents
  • Differentiate themselves from competitors
  • Outmaneuver challengers and disruptors
  • Reduce loss ratios and boost premium income
  • Increase the lifetime value of customers
Versatility and choice

Key benefits for insurers

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Easy integrations and future-proof technology

Magnolia’s API-based, composable architecture connects legacy systems with the latest technology, ensuring seamless integrations. You can manage complexity as your business scales, and customers will always receive a smooth digital experience.

Powerful compelling content

Powerful content

Magnolia provides compelling content at any touchpoint, from distribution to claims, ensuring you always engage positively with customers and meet their precise needs. Moreover, everything is available via a single user interface.


Speed, versatility, flexibility

Magnolia delivers content speedily and efficiently across multiple channels, such as web pages and apps. It automatically synchronizes content and creates a seamless digital experience thanks to multi-site and multi-language capabilities.



Track behavioral data at touchpoints and use analytics to understand customer motivations. Create highly focused and personalized content to engage at every step of customer journeys.


Digitalization made easy

Thanks to low code and an easy-to-use interface, launch digital experiences without being dependent on IT. Use powerful tools to create content your customers will love that adapts to new needs and market developments.

Hghly secure

Highly secure and reliable

Magnolia’s secure cloud-based platform includes comprehensive encryption, rigorous access control, penetration testing, and vulnerability scanning and testing.


Stronger partnerships

Magnolia provides the infrastructure and tools to create strong insurance relationships with brokers and to build agent portals.

Magnolia in action

Watch our demo for an overview of what Magnolia can do for insurers. It shows possibilities for how established insurers can modernize their digital experiences (DX) and the integration power of Magnolia.

The demo covers:

  • Magnolia's unified authoring experience
  • Integration of modern and legacy systems into one user interface (UI)
  • Creation of conversational forms
  • Analytics
  • Claims prevention

Read our white paper and learn about:

  • The importance of digital experience
  • How Magnolia will help you stay ahead of competitors
  • How you succeed in a rapidly changing marketplace
  • How to strengthen critical touchpoints such as quotes and claims
  • Enhance customer lifetime value
  • What to look for when choosing a DXP

2023 Gartner® Magic Quadrant™ for Digital Experience Platforms

Business-ready architecture. Magnolia recognized as a Visionary.

Visionary 2023 hero image-bg

Ready to consolidate with a digital experience platform?

Book your personal demo and find out how to turn touchpoints into winning relationships.

Discover how to:

  • reduce development cycles
  • future-proof your architecture with a modular approach
  • empower your editors and marketers with easy-to-use tools
  • save money and stay in control through economies of scale

We’ll contact you within one business day to discuss your needs and arrange a demo.


Global insurers build their digital experiences with Magnolia: