2023 Gartner® Magic Quadrant™ for Digital Experience Platforms
Business-ready architecture. Magnolia recognized as a Visionary.
Create digital experiences that resonate with your target audience without touching any code—all on a single platform.
Making an impact with personalization.
Your visitors expect to find the right content at the right time. Whether they do or not determines how they perceive your brand and offering.
Engaged visitors tend to stay longer, buy more, and remain loyal. Personalization is one tool to make an experience worth your customer's time.
Delivering relevant, contextual digital experiences to your visitors makes all the difference when it comes to crunching the numbers.
Personalize experiences for visitor segments based on who they are, how they behave, and what’s happening in the world. Magnolia unifies and leverages your data to tailor your website and other digital channels to your customers, improving their experience, and increasing conversion and engagement.
Magnolia enables omnichannel personalization and optimization without compromising performance. Deliver personalized experiences from Magnolia or consume personalized content via our APIs enabling headless personalization in any front end.
Magnolia offers personalization and A/B/n testing out of the box and makes the integration of third-party data simple. Bring together content, analytics, and customer data on a single screen and create personalized and optimized experiences your customers love.
Headless architectures are getting more popular due to their flexibility, but do headless and personalization go together?
They do with Magnolia! You can build custom front ends and easily consume personalized content via our delivery API.
This is how it works: Marketers and content authors create personalized variants of a component based on specific audience traits using Magnolia's visual editor. Developers query the content by specifying these traits in their API request. They then receive clean, personalized content, making headless personalization a breeze.
Define audience segments based on specific audience traits and create personalized experiences for each group, increasing relevance and engagement.
Create multiple page variants and test which one is preferred by each audience, optimizing the performance of your content and converting more visitors into customers.
Insert snippets on your pages to collect web analytics, tracking performance for better insights and attribution; or integrate 3rd-party content from social media or ad networks.
Integrate your marketing automation, CRM, or CDP to track user behavior and to capture customer data in one place, creating a 360-degree view of your customers.
Bring your external analytics dashboards straight into Magnolia's authoring interface and display analytics data in the context of content, helping you improve experiences.
Check and audit content as you work through on-page diagnostics and recommendations, optimizing your content's impact on SEO.
Headless personalization is content personalization delivered through a headless content management system (CMS). With headless CMS architecture, content management and delivery are decoupled so that content can be managed and created without the constraints of the presentation layer. Headless personalization allows for more flexibility in the content delivery process and enables personalized content delivery to multiple channels and devices.
Yes, Magnolia's personalization capabilities are headless-ready. Magnolia provides a headless content delivery API that allows organizations to deliver personalized content and experiences to any channel or touchpoint, including websites, mobile apps, and IoT devices. Magnolia's headless capabilities enable organizations to decouple the content management and delivery layers, providing greater flexibility and scalability.
Personalization in CMS (Content Management System) refers to the ability to customize content and experiences for individual users based on their behavior, preferences, and other data. Personalization refers to creating variants of content for different audiences, defining which audience segment should receive which variant, and also testing the variants (e.g., through A/B testing).
Depending on the type of data used for personalization, there is implicit (i.e. data is captured by tracking the user’s behavior) and respectively explicit (i.e. data is provided by the user) personalization.
One popular method for personalization is rule-based personalization, which involves setting a set of rules or criteria for personalizing content based on user behavior or qualities. A good example is an ecommerce site that might use a rule-based system to suggest products based on a user's location, browsing habits, or past purchases.
There are several types of personalized marketing, including:
Personalization and codification are closely related terms. This is because personalization involves creating custom experiences for different users.
Personalization involves tailoring content and experiences to individual users based on their behavior, preferences, and other data points. Personalization aims to create a customized experience that feels unique and relevant to each user.
Codification involves creating standardized content and experiences that can be applied to a wide range of users. Codification aims to create a consistent and predictable experience that can be easily replicated across different touchpoints and channels.
The steps of web personalization typically involve: