Magnolia for travel and hospitality

The trip is only one part of your customers’ journey. Learn how Magnolia helps you engage at every touchpoint.


Tourism leaders winning with our DXP

Our features can transform your online travel business

Personalize and convert

Turn travellers into buyers: define segments and personas, adapt content to visitors according to their preferences and behavior, and target with tailored offers.

Test and optimize

Rapidly set up, A/B test and optimize landing pages, microsites and campaigns. You can re-use existing content and manage all campaign elements in one place.

Boost efficiency

Magnolia lets you build complete web pages in an intuitive fashion. Select the components you need, configure them as you wish, and place them where you want.

Integrate rich media

Streamline the creation and collaborative use of rich media and other assets in a centralized location. Access assets from a third-party DAM directly from Magnolia.

Broaden your reach on social

Spread your your stories and promotions all over social networks very quickly. Magnolia allows you to create content once and publish to multiple channels simultaneously with just one click.

Create once, publish everywhere

Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a travel destination, you only need to maintain it in one place.

Magnolia stood out in the evaluation process because it not only provided core content management functionality, but also served as a content platform. It has changed the way content is created and published for Avis Budget EMEA. Editors have a great deal of freedom to create content, and Magnolia's templating systems ensure that the content is displayed in an agreed standard way.
Leon Koutsovasilis

Leon Koutsovasilis

Co-Founder, Xaeus Blue (AVIS Implementation Partner)

Magnolia allows us to offer personalized experiences to our users, and the integration of social network tools gives us the opportunity to merge structured and editorial content. The current website speaks directly to current and prospective tourists, providing the information they need in an appealing new multichannel experience.
Luca Preto

Luca Preto

Online Manager, Ticino Turismo

With Magnolia, we have the foundation we need to deliver innovative solutions to our leisure travel clients. Magnolia’s ease of use has enabled our staff to quickly bring new promotions and products to market, while its ease of integration has allowed us to take our online competitors on and match them, feature for feature, while beating them on price and variety due to our industry network.
Katarina Sjögren Petrini

Katarina Sjögren Petrini

CEO, Travel Service

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Benefits for memorable travel experiences

Establish Content as a Service

Leverage Magnolia in a headless or decoupled approach to content and presentation, amplifying the reusability of content components across channels, and stay open to new channels and experiences.

Leverage flexibility

Magnolia's rich set of customization and integration points and flexibility to use in headless, headed or hybrid scenarios give you the capabilities to deliver optimal experiences across the customer journey.

Broaden your scale

Magnolia is highly scalable, allowing you to grow as your travel offering expands. Maintain stability and broaden your scale and agility with Magnolia Cloud, our platform-as-a-service (PaaS) offering.


eBook: Travel and Tourism

How to Build Digital Experiences

Learn the key steps towards creating cutting-edge digital experiences for safety conscious travellers, passengers, and guests in the new travel landscape.

Download the Travel eBook

Popular with travel companies

Composable experiences made for your business

Request your demo to learn about our product, integrations, and pricing and discover how Magnolia can help your business:

  • Reduce development cycles.
  • Future-proof your architecture with a modular approach.
  • Empower your editors and marketers with easy-to-use tools.
  • Save money - no hidden costs.

We’ll get back to you within one business day to find out more about your needs and schedule a demo at a time that suits you.

400+ market leaders build their digital experiences with Magnolia: