Rich shopping experiences
Create engaging shopping experiences beyond simple storefronts. Easily combine marketing content and SAP Commerce data to create compelling stories around your products, and pages with true call-to-action capabilities.
Gain more flexibility for content management with SAP Commerce, and the ability to create content-rich, differentiating shopping experiences.
For more than 10 years, Magnolia has been used by large brands and enterprises to complement the powerful ecommerce functionality of SAP Commerce (formerly Hybris) with capabilities for easy content management and optimization of the shopping experience.
Go beyond your current editorial limitations and let Magnolia DXP bring together data, content, and assets into one easy-to-use UI. Your marketers, merchandisers and other editors will be fully empowered to create stories around your products and experiences with true call-to-action capabilities.
Develop new end user experiences in Magnolia, without touching ecommerce functionality. You can go even further choosing a headless integration approach and decouple user frontends from both commerce and content backends. All without losing the effective editorial experience of Magnolia.
Bring Magnolia DXP to your SAP Commerce setup and build a more modular and flexible architecture for your digital experience. Magnolia integrates easily with third-party applications and front-end frameworks (including SAP Spartacus), allowing you to create modern experiences for new and emerging channels.
Marella, part of the iconic fashion group Max Mara, created a multi-brand, multi-country and multi-language experience with Magnolia and SAP Commerce. Content is at the heart of this brand’s haute de gamme positioning.
Bechtle’s Digital Experience Platform (DXP) integrates Magnolia, SAP Commerce, and other specialist services to create a unified customer experience from discovery, through to purchase and post-sale service.
Find out how a switch to Magnolia can increase your ecommerce sales.