Migrate from AEM to Magnolia

Magnolia vs. Adobe Experience Manager (AEM)

Looking for an AEM alternative? See how Magnolia compares on architecture, flexibility and cost of ownership, and how our automated, fixed-cost migration can get you live fast.

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All the functionality you expect, at a fraction of the cost.

Magnolia delivers all the capabilities AEM teams rely on—so you can transition completely, simplify your stack, and reduce cost without losing what you have today.

Yes!Limited

Feature
Adobe Experience Manager (AEM)Magnolia
Enterprise-grade CMS
Yes
Yes
Headless / hybrid delivery
Yes
Yes
Personalization + A/B testing support
Yes
Yes
Multi-site / multi-language
Yes
Yes
Ecosystem integration?
Yes
Yes
AI content generation + automation
Yes
Yes
Open, standards-based architecture and tech stack
!LimitedProprietary tech like Coral and Granite UI
Yes
Java-based extensibility
Yes
Yes
Flexible deployment
!LimitedSaaS-first strategy
YesRun it your way
Global scale
!LimitedProprietary Adobe CDN or bring your own
YesIndustry-standard Fastly CDN or bring your own

Adobe and Adobe Experience Manager are trademarks of Adobe Inc. Comparison based on publicly available information.

The Magnolia difference

Why enterprises choose Magnolia

Predictable costs

Magnolia’s licensing is transparent, straightforward, and designed around your real needs—so you can plan with confidence.

Speed & innovation

Magnolia's modular, headless, high-performance, and AI-ready architecture empowers your teams to build, launch, and iterate faster than ever.

Seamless integration

Magnolia connects effortlessly with leading marketing and digital experience tools, so you can extend your stack without compromise.

A partner, not just a platform

With Magnolia, you're not just a client:

  • Friendly, responsive support from real people
  • Customer Success Manager included—no massive spend required
  • A team that works with you, not around you
Choose Magnolia—for a CMS that cares

"We've chosen Magnolia over AEM because Magnolia understood our goals and worked with us to create an architecture that suits our strategy, instead of forcing their architecture upon us."

Tom Barker

Director Application Development & Integration, JetBlue

Leading user ratings across review platforms

Magnolia outperforms Adobe Experience Manager on major review platforms:

MagnoliaAdobe Experience Manager



 

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What an AEM-to-Magnolia migration can look like

Switching DXPs is a big decision, and the migration itself is often the biggest concern. Here’s what a recent AEM-to-Magnolia proof of concept achieved using our automated migration approach.

  • 59%fasterThe tested scope was delivered 59% faster.
  • 66%less human effortAutomation handled work that would otherwise have been done manually.
  • 1:1visual parityMigrated pages matched the originals visually, in two iterations on average.

Our automated migration tooling handles the repetitive work of moving content and pages from AEM, so your team can focus on review, refinement and what comes next. And because the migration is fixed-cost, you know the investment before you start.

Read the blog

Results from a recent AEM-to-Magnolia DXP proof of concept. Every estate is different; these results indicate what’s achievable and are not a guarantee.

No learning curve. Fast results.

Start delivering value from day one:

  • Built on Java—so your current developers feel right at home.
  • Uses the same JCR standard, making content structure and APIs instantly recognizable.
  • An intuitive, enterprise-grade authoring experience.
  • Connects to Adobe Analytics, Adobe Commerce and Marketo, so you don’t need to rip and replace.  

Bottom line: no retraining nightmare and no productivity dip. Your developers and authors can be just as (if not more) productive on Magnolia from day one, accelerating your time to value.

A risk-free migration path

We make moving easy:

  • Automated migration tooling accelerates the lift & shift. Drastically reduce content migration time and cost with our AI-powered migration toolkits. 
  • Magnolia supports your migration end-to-end, ensuring a fast, smooth transition.
  • Zero business disruption during migration.

We've got your migration covered: the Magnolia Navigator, our dedicated migration program, gets you to Magnolia DXP fast, reliably and hands-free using AI automation and expert guidance.

No delay. No double pay.

Ditch the complexity, the costs, and the corporate approach. With Magnolia, you get powerful functionality, flexible integration, and a team that actually has your back.

  • No double pay: Sign with us now, go live in six months—and you don’t pay for both systems during migration.
  • Fixed-cost migration packages: We know AEM so your move to Magnolia comes with a clear, accurate price tag.

Hear how Fortune 500 company Jabil found the migration to Magnolia was faster and easier than expected.

Watch the webinar recording

Your next step

Initiate your migration plan

Kickstart your move from AEM to Magnolia with a clear, structured process.

  • Discovery call: We learn your current setup and goals so we can plan the best path forward.
  • Evaluation & strategy proposal: We review your existing environment and outline a tailored migration strategy.
  • Clear-cost migration plan: You’ll get a detailed roadmap with fixed, transparent pricing—no hidden surprises.


Let’s build what's next—together.