Turn complex content into incredible digital experiences

Unify your content, commerce, customer data and legacy tech to build efficient and effective digital workflows. 


faster digital delivery

No more trade-offs

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Content engine

Consolidate content from multiple sources, allowing reuse across channels.

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Easy integrations

Connect any data source, application, or channel – today and in the future.

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Unified authoring

Create experiences in one seamless workflow, regardless of content source.

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A platform for your real-world marketing needs

Compose experiences visually

Streamline your digital delivery with an intuitive editor that offers in-line editing, drag-and-drop components, and omnichannel preview, regardless of whether you're working on a traditional website or a headless web app.

Reuse content across sites and channels

Manage hundreds of brand sites in one place, delivering localized content globally without duplication. Rely on Magnolia to render your experiences or deliver content to any frontend using our APIs.

Personalize and Optimize

Boost conversions and customer satisfaction with personalized digital experiences. Optimize your copy, CTAs, and visuals, and check their performance from your favorite analytics tools directly in Magnolia.

Enhance content creation with AI

Supercharge your productivity with the power of artificial intelligence. Generate copy, SEO metadata, and images dynamically and automate text and image tagging for better searchability.

Total control of your message

With market-leading security features and certifications to safeguard your content, as well as powerful workflow tools to ensure that you have total control over what reaches your customers, you can trust Magnolia with your brand reputation.

2024 Gartner® Magic Quadrant™ for Digital Experience Platforms

Magnolia recognized for the fourth year in a row.


use cases

What Magnolia can do for you

Unified DX

Manage your entire digital presence in a single platform that lets you deliver content across sites, brands, and channels. Baloise manages 16 sites consisting of 20,000 pages in one platform, making it easier to roll out digital experiences while ensuring brand consistency across all.

Read Baloise's case study
"With Magnolia, we have an efficient platform that allows us to quickly and easily integrate services and applications, connect our marketing tools, and achieve our marketing and sales goals."

Michael Besel

Head of Digital at Baloise Switzerland

Self-service portals

Enable customers, partners, and employees to self-serve in a secure portal. Prosegur integrated Magnolia with Microsoft Active Directory, giving 160,000 employees and contractors in 26 countries secure access to its intranet, which is available in 5 languages.

Read Prosegur's case study
"Magnolia is a cost-effective system that coped perfectly with our complex organization. It adapted very well to our highly segmented company and is easy to use by all non-IT personnel giving us exceptional content design-to-publish lead times."
prosegur-Santiago Lecomte

Santiago Lecomte

Global HRIS Director at Prosegur

Content-driven commerce

Create engaging commerce experiences through storytelling with content. Sainsbury's brought together grocery and general merchandise journeys so customers can find whatever they need in a one-stop shop, from buying to cooking recipes.

Read Sainsbury's case study
"Thanks to Magnolia, we’ve increased the speed at which we can create, manage and launch digital content. Our authors have benefited from reduced content creation time and the ability to respond to customers almost instantly during peak events. "

Rob Sargent

Senior Lead Product Manager at Sainsbury’s

Lower costs and improved agility

Make your teams more agile and reduce the overall cost of delivering your digital experiences. Union Investment migrated 70 websites and portals into a single platform. Its one-DXP strategy has resulted in cost savings as well as improved efficiency.

Read Union Investment's case study
"Union Investment has relied on Magnolia as our central DXP for nearly a decade. The best-of-breed approach guarantees seamless integrations and maximum reliability. As equal partners, the collaboration with Magnolia is extremely valuable."

Chris Chard

Head of Web CMS at Union Investment