A hub for all your
digital experiences

A headless digital experience hub is everything a basic headless solution isn’t. Assemble experiences, instead of just entering content, and publish to any digital touchpoint with full experience preview.

Why choose Magnolia?


Build your fully tailored
digital platform

Connect all your content and data with Magnolia's open architecture, powerful APIs and Connector Packs for eCommerce, DAM and more.


Create and preview
experiences for any channel

Manage content in one hub and use frontend frameworks to publish to any channel, with rich editing and full experience preview.


Accelerate personalization
and optimization

Massively reduce complexity and speed up campaign cycles with personalization, analytics and optimization tools—all in one screen.

features & integrations

Customers using Magnolia

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Chosen for ambitious goals




Complex digital platform for future business

Leading IT service provider Bechtle gets future-ready with microservice based platform for content, commerce and search.

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Content hub for memorable travel journeys

Avis Budget EMEA delivers compelling multichannel and multimarket experiences on top of a flexible content platform.

read case study Read now about: Content hub for memorable travel journeys

40% Revenue growth with personalization

Alior Bank undergoes digital transformation and turns its website into a powerful customer engagement and sales tool.

read case study Read now about: 40% Revenue growth with personalization



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Recognized by leading analysts



Magnolia was the only vendor added to the Gartner Magic Quadrant for WCM in 2019. Magnolia was positioned the furthest for completeness of vision in the Niche Players quadrant.



Magnolia was named a Contender in the latest Forrester Wave for WCMS. According to the Forrester report, “Magnolia references routinely cite how ‘approachable’ the solution is”.


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The latest from the Magnolia blog

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Choosing the best headless CMS

Headless is here. But there are significant differences in what headless CMS vendors provide. To help you choose a solution, we at Magnolia have looked into the main reasons for going headless and compared how a project implementation looks with a slim headless CMS (such as Contentful, Contentstack, or Prismic) versus with a full-fledged CMS like Magnolia.

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