Details
Sector
Travel & hospitality
Country
United Kingdom
Partner
One Beyond
Use case
Digital Transformation
Booking platform
Butlin's + Magnolia
It's been game-changing in terms of managing our content. Already we can see the returns; the bounce rate has gone down 5%, and the conversion to search, which is a big metric for us that we track, has gone up 8%, and the biggie is that conversions have gone up by about 12%, and that is just by content rather than the booking engine.
Joanna Montgomery
Head of Digital at Butlins
Key metrics
-0%
Bounce rate
+0%
Conversion to search
+0%
Conversion
Butlin’s, the home of entertainment, is a market leader in family holidays, promising endless fun for all age groups with so much included in the price of a break. Alongside family breaks, there’s also Butlin’s Big Weekenders, exclusively for adults. With over 20 breaks to choose from including decade-themed parties to genre-specific music weekends and festivals, there’s an incredible variety of Big Weekenders running throughout the year.
At One Beyond, we specialise in the design and engineering of mission-critical digital solutions that accelerate performance and drive successful business outcomes through a combination of technical innovation and creative thinking. We stay ahead of the technology curve to deliver a competitive advantage, enhanced customer experiences, and efficient business processes.
