Why Butlin's and One Beyond chose Magnolia

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Butlin's + Magnolia

It's been game-changing in terms of managing our content. Already we can see the returns; the bounce rate has gone down 5%, and the conversion to search, which is a big metric for us that we track, has gone up 8%, and the biggie is that conversions have gone up by about 12%, and that is just by content rather than the booking engine.
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Joanna Montgomery

Head of Digital at Butlins

Key metrics


Bounce rate


Conversion to search




Butlin’s, the home of entertainment, is a market leader in family holidays, promising endless fun for all age groups with so much included in the price of a break. Alongside family breaks, there’s also Butlin’s Big Weekenders, exclusively for adults. With over 20 breaks to choose from including decade-themed parties to genre-specific music weekends and festivals, there’s an incredible variety of Big Weekenders running throughout the year.


At One Beyond, we specialise in the design and engineering of mission-critical digital solutions that accelerate performance and drive successful business outcomes through a combination of technical innovation and creative thinking. We stay ahead of the technology curve to deliver a competitive advantage, enhanced customer experiences, and efficient business processes.