Magnolia DXP Pricing: Flexible DX Cloud & DX Core Plans

Magnolia DXP your way

One great platform. Two ways to deploy.

The agentic DXP built for marketing agility and IT governance. Managed in the cloud, or self-hosted — your choice.

Magnolia DX Cloud

A fully managed, composable DXP on dedicated infrastructure in the cloud of your choice. Scale up as traffic grows, customize to fit your architecture, and keep a binding uptime SLA — without running the infrastructure yourself.

Deployed to AWS, Azure, Google Cloud, Aliyun in China, or dedicated Swiss and European clouds
Up to 99.9% uptime, with automated recovery
Magnolia handles patching and infrastructure — and gives you the tools to scale with ease

DX Cloud

From $6,000 / month

Not ready for a quote? Talk to an expert first.

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What affects your price

Traffic levels

The busier your site, the more infrastructure you’ll need to ensure that you’ll always be there for your customers.

Uptime guarantee

Deploying across multiple regions will make your site more resilient to any potential outages with up to 99.9% uptime guaranteed and automated recovery.

Cloud deployment

DX Cloud can be deployed to your preferred region(s) of AWS, Azure, GCP, as well as on Mironet, Hetzner or Aliyun cloud. The cloud choice and complexity can impact pricing.

SLA and Support

We offer multiple SLA packages to meet different needs and budgets, and to deliver the support you need, no matter when you need it.

Trusted by teams at

Magnolia DX Core

A composable DXP that runs entirely on your own infrastructure — giving you full control over your data, architecture, and security policies, with the same content capabilities as DX Cloud.

Deploy on-premises, in your private cloud, or on your preferred infrastructure
Fits existing enterprise architecture and compliance requirements — Magnolia is certified ISO 27001:2022, SOC 2 Type 2, and ENS Alta
You own the infrastructure — Magnolia delivers the software, updates, and support

DX Core

From $3,500 / month

Not ready for a quote? Talk to an expert first.

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What affects your price

Multi site support

Magnolia can handle any scale, from supporting one brand in your home market to multiple brands supporting you customers across the world.

Business continuity

To ensure consistent availability during peak demand or to give developers more flexibility, we can provide additional author or public instances in Magnolia, allowing for seamless scalability and enhanced performance.

SLA and Support

We offer multiple SLA packages to meet different needs and budgets, and to deliver the support you need, no matter when you need it.

Trusted by teams at

DX Cloud vs. DX Core at a glance

Both models ship the same content, AI, and optimization capabilities. Here's what actually changes between them, before you scroll the full feature list below.

Magnolia DX Cloud compared with DX Core: infrastructure, best fit, security add-ons and uptime SLA
Dimension	DX Cloud	DX Core
Infrastructure	Magnolia manages it, on the cloud of your choice	You manage it, on your own infrastructure
Best for	Teams that want infrastructure off their plate	Teams with strict data-residency or architecture rules
Security add-ons	Bot/AI-bot protection, active threat monitoring, and web defacement protection available as add-ons	Not offered — these run at the infrastructure layer, which you own
Uptime SLA	Up to 99.9%, backed by Magnolia	Depends on your own infrastructure setup

deployment options

Features and capabilities

Included
Add-onAvailable as add-on
Not included

Magnolia DX Cloud and DX Core compared feature by feature: included, available as add-on, or not included
Feature	Magnolia DX Cloud	Magnolia DX Core
Create and manage content
WYSIWYG visual editor	Included in DX Cloud	Included in DX Core
Native asset management	Included in DX Cloud	Included in DX Core
Universal search	Included in DX Cloud	Included in DX Core
Unlimited content types	Included in DX Cloud	Included in DX Core
Unlimited language support	Included in DX Cloud	Included in DX Core
Content reuse across sites and channels	Included in DX Cloud	Included in DX Core
Taxonomy	Included in DX Cloud	Included in DX Core
Multisite support	Included in DX Cloud	Included in DX Core
Campaign management tools	Included in DX Cloud	Included in DX Core
Image smart crop & auto-tagging	Included in DX Cloud	Included in DX Core
Content tagging & metadata	Included in DX Cloud	Included in DX Core
Role-based permissions	Included in DX Cloud	Included in DX Core
Customizable workflows	Included in DX Cloud	Included in DX Core
Optimize content
Personalization tools	Included in DX Cloud	Included in DX Core
In-context experience preview	Included in DX Cloud	Included in DX Core
SEO & GEO optimization	Included in DX Cloud	Included in DX Core
A/B testing and experimentationAdd-on (Magnolia Experiments powered by Kameleoon)	Add-on for DX Cloud	Add-on for DX Core
Advanced behavioral analyticsAdd-on (Magnolia Conversions powered by Insightech)	Add-on for DX Cloud	Add-on for DX Core
Marketing tags	Included in DX Cloud	Included in DX Core
Accessibility	Included in DX Cloud	Included in DX Core
AI capabilities
AI agents	Included in DX Cloud	Included in DX Core
AI-assisted content generation	Included in DX Cloud	Included in DX Core
MCP Server & Client	Included in DX Cloud	Included in DX Core
Conversational UI (Agentic Chat)	Included in DX Cloud	Included in DX Core
AI model choiceYou can Bring Your Own Key (BYOK) or purchase tokens via Magnolia.	Included in DX Cloud	Included in DX Core
AI search visibility & website conciergeAdd-on (Magnolia Answers powered by ai12z)	Add-on for DX Cloud	Add-on for DX Core
Extensibility
REST APIs	Included in DX Cloud	Included in DX Core
GraphQL support	Included in DX Cloud	Included in DX Core
Custom Java modules	Included in DX Cloud	Included in DX Core
Frontend integrations	Included in DX Cloud	Included in DX Core
Integration frameworks	Included in DX Cloud	Included in DX Core
ConnectorsCheck the official Magnolia Marketplace for the commercials applied to specific connectors.	Included in DX Cloud	Included in DX Core
Developer experience
Open source	Included in DX Cloud	Included in DX Core
Modular architecture	Included in DX Cloud	Included in DX Core
App frameworks	Included in DX Cloud	Included in DX Core
Community contributions	Included in DX Cloud	Included in DX Core
Light developmentLight development is a modern front-end development approach that simplifies and speeds up development in Magnolia, without the need for Java.	Included in DX Cloud	Included in DX Core
Headless content supportREST APIs Visual SPA Editor	Included in DX Cloud	Included in DX Core
CLI tool	Included in DX Cloud	Included in DX Core
Project templates and blueprints	Included in DX Cloud	Included in DX Core
Pre-configured build pipelinesPre-configured backend and frontend pipelines.	Included in DX Cloud	Not included in DX Core
Cloud platform features
Control which cloud and region you useMulti-cloud (AWS, Azure, GSC, Hetzner, Mironet, Alyun). Multi-region deployment. Separate and flexible production and non-production infrastructure. Embedded services (Search, central DB, SSO etc.). Custom platform provisioning.	Included in DX Cloud	Not included in DX Core
Unlimited development and testing environments	Included in DX Cloud	Not included in DX Core
Embedded CI/CD pipelinesFront-end pipeline. Back-end pipeline. Optional, fully embedded and pre-configured CI/CD pipeline.	Included in DX Cloud	Not included in DX Core
Guaranteed uptime and SLAEmbedded CDN (Content Delivery Network) Advanced caching Flexible scaling Committed uptime and performance Enterprise SLA Disaster recovery	Included in DX Cloud	Not included in DX Core
Monitoring and troubleshootingLog management. Health metrics and performance metrics. Alerts. Reports and visualisation.	Included in DX Cloud	Not included in DX Core
CDN integration	Included in DX Cloud	Not included in DX Core
Frontend hosting	Add-on for DX Cloud	Not included in DX Core
Design system hosting	Add-on for DX Cloud	Not included in DX Core
Solr search hosting	Add-on for DX Cloud	Not included in DX Core
Security
Role-based access control (RBAC)	Included in DX Cloud	Included in DX Core
SSO support	Included in DX Cloud	Included in DX Core
ISO 27001 certification	Included in DX Cloud	Included in DX Core
SOC 2: Type 2 certification	Included in DX Cloud	Included in DX Core
Web application firewall & DDoS protection	Included in DX Cloud	Included in DX Core
Bot and AI bot protection	Add-on for DX Cloud	Not included in DX Core
Active threat monitoring	Add-on for DX Cloud	Not included in DX Core
Web defacement protection	Add-on for DX Cloud	Not included in DX Core
Services and support
Binding SLA	Included in DX Cloud	Included in DX Core
Global support	Included in DX Cloud	Included in DX Core
Full platform onboarding	Included in DX Cloud	Included in DX Core
Pre go-live checks	Included in DX Cloud	Included in DX Core
Magnolia Academy training	Included in DX Cloud	Included in DX Core
Customer Success Manager	Included in DX Cloud	Included in DX Core

How Magnolia DXP offers market-leading value

Pricing with no surprises

Buying a DXP should be straightforward: you pay for the exact capacity you need with total predictability. With Magnolia, there are no hidden upgrade costs, scaling fees, or artificial limits — what you expect to pay is what you pay.

Keep the tools that work for you

Magnolia’s deep customizability seamlessly integrates with your existing tech stack. You can launch personalized portals and unlock new digital capabilities using your current custom or legacy systems — without the cost and disruption of a major overhaul.

Value as standard(s)

Built on open industry standards, Magnolia DXP is fast and easy to implement and customize. Without the need for rare, expensive specialists, you can launch a modern digital foundation faster and at a lower cost.

Composable for the long term

Composability means buying only what you need. As your requirements evolve, launching new channels, markets, or capabilities simply requires adding integrations — not replatforming. Magnolia is a long-term investment in your digital infrastructure.

Personal accountability

Magnolia’s solution architects work with you (and your agency) from sales through post-launch delivery. Because the same team scopes and helps build your system, you get a realistic, trustworthy project scope and a partner committed to delivering on every promise.

Independently certified

Magnolia DXP Product Tours

Take an interactive, self-guided tour of Magnolia DXP. Explore AI, personalization, content management, SEO, integrations, and more — no scheduling needed.

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Resource center

Experience a selection of our most popular or most recent white papers, webinars, guided tours, analyst reports, etc.

All Magnolia resources

Get started with Magnolia DXP

Choose how you'd like to get started and we'll take care of the rest.

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Frequently Asked Questions (FAQs)

A subscription to Magnolia is not limited to a specific release, and provides access to all existing and future capabilities, for the time of your subscription.

You can deploy Magnolia on your own terms with our self-hosted option or choose our cloud solution, where we provide a secure cloud environment, development tools, and services.

Yes, if you go headless and choose our DX Cloud solution, you can build and host your frontend applications using our cloud-native platform. This way, you’ll benefit from one SLA and one vendor to cover it all for you.

Yes, your data is safe with us. The security and privacy of your data is our number one priority. Magnolia follows industry standards for security based on the Java Authentication and Authorization Service (JAAS). As a company, Magnolia represents the very same commitment by maintaining ISO 27001:2013 (Information Security) and SOC 2 certifications.

Cloud Security >

Security Features Product Brief >

Magnolia is a software bundle. We offer add-ons, connectors, and services that can be purchased on top of your bundle if needed.

Yes, we have an extensive marketplace of modules built by Magnolia or by our partner community (some free, some paid), that you can get to extend and expand core capabilities and take advantage of all the innovation in the Magnolia ecosystem.

Magnolia Marketplace >

No, at Magnolia we value transparency. You receive a price model with a clear indication of what costs to expect now and in the future, so you do not need to worry about surprises.

Magnolia DXP

Flexible pricing for your needs

Choose the perfect deployment model that will grow with your business. Request a quote and our team of experts will discuss how Magnolia can support your organization's digital future.

DX Cloud vs. DX Core at a glance

Both models ship the same content, AI, and optimization capabilities. Here's what actually changes between them, before you scroll the full feature list below.

Dimension

DX Cloud

DX Core

Infrastructure

Magnolia manages it, on the cloud of your choice

You manage it, on your own infrastructure

Best for

Teams that want infrastructure off their plate

Teams with strict data-residency or architecture rules

Security add-ons

Bot/AI-bot protection, active threat monitoring, and web defacement protection available as add-ons

Not offered — these run at the infrastructure layer, which you own

Uptime SLA

Up to 99.9%, backed by Magnolia

Depends on your own infrastructure setup

Starting price

From $6,000 / month

From $3,500 / month