Digital Experience Platform
With best-in-class content management and unlimited integrations, Magnolia allows you to compose a DXP fully tailored to your needs.
Create amazing customer experiences and marketing campaigns without learning new processes or being slowed down by IT.
Get a single access point to all your content, assets and media, and powerful curation capabilities to put the right content in front of the right audience, regardless of channel.
Magnolia is extremely powerful and easy to use, enabling you to create digital experiences with full editorial freedom from IT. It also allows you to use all your favorite Martech tools, in one connected user experience. No more context switching or disjointed experiences.
Build complete web pages in an intuitive What-you-see-is-what-you-get (WYSIWYG) fashion. Select the components you need, configure them as you wish, and place them where you want.
Create once, publish everywhere (COPE). Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a product, you only need to maintain it in one place.
Create and manage the entire customer experience of a targeted campaign in one place, without touching any code. You can publish campaigns with just a click, and re-run at any time.
Track user behavior on any Magnolia touchpoint, make digital enrollment effortless with forms, and get a 360-degree view of your customers to individualize engagement at every step in their journey.
Optimize the performance of your content, and convert more visitors into leads. Magnolia allows you to test multiple variants and determine which option is preferred by each audience. It also persists the winning variant to the CMS easily.
Get detailed insights about traffic, engagement and conversions, across your entire website or specific pages. Connect any analytics tools you need, and aggregate data into a single dashboard in Magnolia.
“In just over a month we trained more than 350 hotels and 500 users. In a week, they had already created 40 landing pages.”
It’s fun working with Magnolia, it’s really easy and it fulfills all our needs: be where the user is, and deliver the right content, at the right time to the right person.
Thanks to Magnolia and its features, our website’s visitors are now more likely to choose our offer because they receive relevant content and personalized information. Instead of showing them the product we want to sell them, we can suggest the product they need, based on their previous visits.
A survey among marketing professionals about their understanding of digital experience platforms.
Connector packs natively extend Magnolia into your other core digital systems. You get blueprints for easy integration, off-the-shelf connectors, and flexibility to change products at any time.