Magnolia for Marketers

Create amazing customer experiences and marketing campaigns without learning new processes or being slowed down by IT.

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Benefits for Marketers

Easy authoring

Build complete web pages in an intuitive What-you-see-is-what-you-get (WYSIWYG) fashion. Select the components you need, configure them as you wish, and place them where you want.

Content reuse

Create once, publish everywhere (COPE). Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a product, you only need to maintain it in one place.

Omnichannel campaigns

Create and manage the entire customer experience of a targeted campaign in one place, without touching any code. You can publish campaigns with just a click, and re-run at any time.

Personalization at scale

Track user behavior on any Magnolia touchpoint, make digital enrollment effortless with forms, and get a 360-degree view of your customers to individualize engagement at every step in their journey.

Testing and optimization

Optimize the performance of your content, and convert more visitors into leads. Magnolia allows you to test multiple variants and determine which option is preferred by each audience. It also persists the winning variant to the CMS easily.

Tied in analytics and insights

Get detailed insights about traffic, engagement and conversions, across your entire website or specific pages. Connect any analytics tools you need, and aggregate data into a single dashboard in Magnolia.

Get a single access point to all your content, assets and media, and powerful curation capabilities to put the right content in front of the right audience, regardless of channel. 

Magnolia is extremely powerful and easy to use, enabling you to create digital experiences with full editorial freedom from IT. It also allows you to use all your favorite Martech tools, in one connected user experience. No more context switching or disjointed experiences.

“In just over a month we trained more than 350 hotels and 500 users. In a week, they had already created 40 landing pages.”
 José María Tomás Llompart

José María Tomás Llompart

Digital Channels and Distribution Manager, Meliá Hotels

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It’s fun working with Magnolia, it’s really easy and it fulfills all our needs: be where the user is, and deliver the right content, at the right time to the right person.
Wiebke Reissig

Wiebke Reissig

Team Lead Online Marketing, JobRad

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Thanks to Magnolia and its features, our website’s visitors are now more likely to choose our offer because they receive relevant content and personalized information. Instead of showing them the product we want to sell them, we can suggest the product they need, based on their previous visits.
Ewa Krassowska

Ewa Krassowska

Marketing Manager, Alior Bank

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Our composable approach to content management follows our vision of what it means to be a modern Digital Experience Platform and makes a real difference for our customers.