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Meliá is a hotel company with more than 60 years of history. It owns 384 hotels counting 97,000 rooms, and 8 brands in more than 40 countries. 70% of Meliá's reservations come from its own online channels.
In 2015, Meliá committed to evolving its digital channels by launching a new web and mobile app. This despite continuing to have a monolithic application based on Java and a proprietary CMS (content management system). To evolve further, Meliá needed a fast and flexible CMS that would give them the shortest possible time to value.
From this need, Meliá Beyond Cloud was born, a project based on the adoption of an Open Source approach to achieve faster time to market and an improvement in scalability, performance and flexibility, to support a vertical growth of the company.
Meliá Beyond Cloud relies on four pillars:
Despite the great commitment to its digital channels, and the improvements in usability, personalization, customer data management and process automation, the backend of the application was still holding back Meliá's digital transformation.
So, in order to achieve the pillars of its transformation, the hotel company was looking for an open source CMS to replace its customized monolithic solution.
The new CMS had to meet the following criteria:
Magnolia successfully fulfilled the list of requirements and the objective was to place it at the center of all of Meliá's digital channels in order to attract customers via its owned channels. Magnolia would enable editors to design templates, publish landing pages for events, all while providing efficient time to market and access to external data sources.
The selection of Magnolia as a new CMS for Melia.com had a greater impact than powering the web and mobile channels, as it also became the foundations of Meliá Content Hub where all the company's content is stored.
For Meliá, Magnolia is quick, safe, easy to use, and provides editor autonomy for creating landing pages. This streamlines the publishing processes and reduces the time to market. Additionally, Magnolia allowed easy integration with external systems based on REST API.
Migration to the Cloud
A high-availability infrastructure could be set up in Amazon Web Services in a quick fashion, being accessible to external sources and based on scalability of public nodes.
The project went live in March 2018. In the first months, Meliá achieved the following outcomes:
+40 landing pages in a week
10 templates, based on 40 components
In just over a month we trained more than 350 hotels and 500 users. In a week, they had already created 40 landing pages.
It is a very intuitive tool, well designed and intended for the contributor. We also think that it is a flexible tool that adapts much better than other CMS we have had.
Magnolia's great contribution is that it has allowed us to create a template and module system. It gives us agility, freedom, the power to eliminate many questions to the systems team. The contribution team now creates their landings in a very short time… Now they are making landings in a jiffy.
You already have a DXP! Even if you don’t think you have a DXP, you still do. All of the many tools you use in combination to launch digital experiences are in fact your Digital Experience Platform.
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