Magnolia Features

Magnolia allows you to manage all your content and media in one place, and create personalized experiences across multiple channels. See an overview of key capabilities and benefits.

Features for the Entire Content Lifecycle


Enjoy a great authoring experience and create communications your customers will love. Magnolia equips you with powerful tooling and an easy to use interface so that you can work more effectively and launch experiences faster, without being dependent on IT. 

Microsites & Landing Pages

Quickly and easily create landing pages with the WYSIWYG Page editor, personalization and reusable content features of Magnolia. Use the multi-site feature to create and run 10’s or 100’s of microsites on one Magnolia installation.


Access and manage all your content, data and apps in one single place. Magnolia allows you to bring in content from all your sources, organize it effectively, and use it according to your own internal processes and workflows. 

Concurrent editing
Concurrent Editing

Magnolia allows high speed content authoring without losing data. Members of editorial teams can edit pages simultaneously, see who else is actively editing the page, and coordinate all their activities without leaving the authoring interface.


Deliver compelling experiences across the web and all your channels, from one single interface. Magnolia allows you to unify the customer journey and create omnichannel experiences that increase traffic, engagement and loyalty. 

Digital signage
Digital Signage

Provide an interactive customer experience in physical locations by delivering content to all your digital displays, from interactive kiosks to billboards to ATMs, within the same content platform. Raise customer engagement and provide a unified experience, online and offline.  


Understand your sources of traffic, best performing campaigns, and where you have room for improvement. Magnolia brings together personalization, insights and optimization capabilities, so that you can improve your experiences, without touching any code.


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