Why Magnolia DXP | Magnolia DXP

Enterprise brands trust Magnolia DXP

GOVERNED AI AGENTS

AI that works with your teams — within your rules.

Move from plain-language requests to completed work fast. Magnolia DXP’s context-aware AI agents understand where you are, find relevant content and assets, assist with permitted workflows, and report back.

From prompts to completed tasks: Locate content, navigate apps, generate assets and variants — all in one conversational workspace.
Governed by your permissions: Agents operate within each user’s Magnolia roles and only receive tools and content available in the current context.
An open integration architecture: Connect supported providers and choose AI models according to the task and your organization’s governance.
Extensible by design: Add custom agents and tools for the workflows, systems, and policies unique to your business.

See AI Agents

Effortless by design

Because usability still drives execution — especially in an AI world.

True agility happens when your teams actually love their tools. Magnolia DXP delivers a visual WYSIWYG editor for marketers and a lightweight, flexible environment for developers.

For Marketers: A single visual workspace for content, assets, and personalization. Edit visually, launch seamlessly.
For Developers: Lightweight and easy to integrate. Get true composability without the usual enterprise bloat.
For Business: Faster time-to-market. Turn modern tech innovations into simple, daily capabilities your team can actually use.

See it in action

Enterprise-grade & resilient

Global scale with uncompromised stability.

Run all your digital touchpoints — web, portal, and apps — from one governed platform. Magnolia DXP pairs high-performance cloud infrastructure with enterprise-grade security, giving IT confidence while marketing scales.

Multi-brand global scale: Seamlessly manage all your brands and regions from a single platform, without fragmentation.
Sovereign and flexible cloud: Deploy anywhere with dedicated performance and data ownership.
Proven trust and compliance: ISO 27001 and SOC 2 certified, with built-in alignment to GDPR, ENS, and DORA requirements.

See our Trust Center

A partner, not just a platform

Real human expertise committed to your success.

Technology is only half the equation. We wrap our platform in proactive support and expert guidance, to help you realize value fast and keep momentum high.

Friendly, responsive support from real people
Customer Success Manager included — no massive spend required
Supported by 200+ certified partners ready to scale your vision fast

Hear from our Customers & Partners

"The Magnolia team didn’t just provide a tool; they became an extension of our own. Their hands-on team support enabled us to launch a unified platform for the Whole of Government ahead of schedule."

Kelly Tan

Project Director, NCS

Guided Product Tour

See Magnolia DXP in action

Explore the platform at your own pace with a quick, 3-minute guided walkthrough.

Platform Capabilities

A complete platform for global growth

See how your team can evolve its capabilities.

Content management

Capture new markets faster with an agentic content engine built for global brands with local flexibility.

See Content Management

Asset management

Create once. Optimize fast. Deliver rich visual experiences across every touchpoint.

See Asset Management

Personalization and insights

Turn visitor intent into revenue with real-time personalization, experimentation, and unified insights.

See Personalization & Insights

AI agents

Eliminate operational bottlenecks and free your teams to lead growth — with AI agents under strict governance.

See Agentic AI

Cloud platform

Secure data sovereignty, proactive protection, and peak performance — without the infrastructure overhead.

See Cloud Platform

AI migration

Modernize your stack and move to Magnolia DXP without the complexity and cost of traditional migrations.

See AI Migration

Get started with Magnolia DXP

Start your journey now

You don’t need more tools; you need a better way to use them. See how Magnolia DXP helps unify your stack, empower your teams, and accelerate growth with governed AI.

FAQs

Find your answers

Magnolia DXP allows you to consolidate all your websites, portals, and apps into a central platform — eliminating fragmented customer experiences across touchpoints and global business units. It balances global brand governance with regional flexibility, enabling marketing teams to launch personalized, high-converting digital experiences fast across channels.

Yes, by design. Magnolia DXP’s modular, composable architecture is engineered to wrap around your current tools — not replace them. Through native marketplace connectors, open integration frameworks, and flexible REST/GraphQL APIs, you can seamlessly connect your existing commerce, CRM, DAM, martech tools, and backend business systems without technical friction. Explore the Marketplace.

Enterprise clients use Magnolia DXP to accelerate speed-to-market, reduce operating costs, and deliver consistent customer experiences across all digital properties. Organizations typically achieve reductions in campaign launch times, lower tech stack overhead, and seamless global scaling. For example, Emmi consolidated 60 brands into one platform, cutting new website launch costs by 90%, while Butlin’s achieved a double-digit conversion rate increase. Read more customer case studies.

Yes. As search shifts from classic keywords to AI answer engines like ChatGPT, Perplexity, and Gemini, Magnolia DXP prepares your brand for Generative Engine Optimization (GEO). With automated structured data (JSON-LD), clean semantic HTML, and AI summary blocks, Magnolia DXP ensures your content is machine-readable and ready to be discovered and cited by leading LLMs and AI discovery engines. See a detailed overview of the GEO capabilities.