Personalization and insights

Enterprise brands trust Magnolia DXP

Own every step of the customer journey

Transform your content and assets into high-converting experiences. Magnolia DXP simplifies journey orchestration from one interface, turning static pages into dynamic touchpoints that drive conversions and retention.

PERSONALIZATION

Target precisely. Scale personalization effortlessly.

No more complex coding or brittle workarounds. Magnolia DXP lets marketers easily build, test, and deliver personalized experiences for any audience.

No-code segmenting: Group visitors by behavior, location, or device, then visually swap components and copy directly inside your page editor.
Cross-channel delivery: Personalize across your website, apps, or customer portals without waiting on developers.
AI-enhanced scaling: Instantly generate and configure content variants for specific audience segments using integrated leading AI models, leaving final review in human hands.

WEBSITE CONCIERGE

Turn search into a conversation.

Don't let “summary fatigue” cost you a customer. Magnolia Answers, powered by ai12z, turns basic site search into an intelligent, personalized assistant.

Brand-safe AI conversations: Deliver natural dialogue grounded strictly in your approved content, designed to minimize hallucinations and operate within your governance framework.
Action-oriented workflows: Connect securely to CRM or commerce platforms to track orders or recommend products right inside the chat.
Real-time sync: Skip manual training. The moment your team publishes or updates a page, your digital assistant learns and syncs instantly.

See Magnolia Answers by ai12z

CONTINUOUS EXPERIMENTATION

Test rapidly without developer bottlenecks.

Optimize your experiences directly inside your DXP. Magnolia Experiments, powered by Kameleoon, embeds advanced A/B testing right into your visual content workspace.

Visual experimentation: Launch copy, image, layout, or complete journey experiments directly from your editing screen — no code required.
Smart traffic routing: Let the system determine which audiences respond best to which variants, and shift traffic to your top-performing paths.
Flicker-free performance: Prevent visual flicker and layout shifts to deliver seamless user experiences and support core search rankings.

See Magnolia Experiments by Kameleoon

UNIFIED ANALYTICS

Prove every update. Protect every conversion.

Stop guessing how your content performs. Magnolia Conversions, powered by Insightech, embeds real-time behavioral intelligence into your workflow, linking content decisions to revenue.

Revenue optimization: Streamline journeys with heatmaps and pathing. Validate design updates with behavior to keep conversions growing.
Conversion loss prevention: See why users drop off. Flag technical friction, measure revenue impact, and watch replays to prioritize fixes.
Collaborative data: Empower the whole team. Share reports, heatmaps, and session replays via simple links to align everyone around user insights.

See Magnolia Conversions by Insightech

Case Studies

Stories of scale and success

20x more concurrent users, no loading delays

Magnolia helps JobRad’s marketing team publish quickly and target content to the right visitors, while fulfilling the company's mission to get more people on bikes.

Read the case study

Boosting sales with a 46% increase in traffic

How Alior Bank boosted online sales with Magnolia.

Read the case study

12% higher conversion rates after digital transformation

With Magnolia, Butlins embarked on a digital transformation project that reduced the website's bounce rate and increased core search and conversion metrics.

Read the case study

Guided product tour

See personalization & optimization at work

Deliver the perfect message to the right audience, every time. Take a tour to see how our visual tools remove the complexity from personalization.

Connected Capabilities

A complete platform for global growth

See how your team can evolve its capabilities.

Content management

Capture new markets faster with an agentic content engine built for global brands with local flexibility.

See Content Management

Asset management

Create once. Optimize fast. Deliver rich visual experiences across every touchpoint.

See Asset Management

AI agents

Eliminate operational bottlenecks and free your teams to lead growth — with AI agents under strict governance.

See Agentic AI

Personalization and insights

See customer journey solutions in action

Turn visitor intent into revenue with real-time personalization, experimentation, and unified insights.

FAQs

Find your answers

Yes. Marketers and content authors create personalized variants of a component based on specific audience traits directly inside Magnolia DXP’s visual editor. Developers then specify these traits in their API requests to query and consume clean, personalized content via Magnolia’s Delivery API — making headless personalization simple across any custom front end.

No. When delivering personalized experiences, Magnolia DXP dynamically references traits and segments directly from your connected CRM or CDP without persisting sensitive customer records. This ensures your customer profiles remain securely housed within your authorized systems of record, keeping your data architecture compliant and lean.

You license everything directly through Magnolia DXP — no separate vendor contracts or complex billing required. All three capabilities are integrated modules supported under your single Magnolia agreement.

No. Unlike traditional client-side tools that cause layout shifts and slow loading speeds, Magnolia DXP is built for performance. Our optimization modules handle data processing efficiently without heavy client-side scripts, ensuring your pages load fast, your Core Web Vitals stay green, and your SEO ranking is protected.