Magnolia DXP: AI-Powered Enterprise Asset Management

Enterprise brands trust Magnolia DXP

Modernize your asset production and activation

With your content foundation in place, media is your next breakthrough. Whether you use our native storage or your preferred DAM provider, Magnolia DXP helps accelerate workflows and deliver richer experiences — from one visual interface.

AI-POWERED MEDIA HUB

Cut production cost. Accelerate campaign delivery.

No more bouncing between separate photo editors and resizing tools. Magnolia DXP embeds advanced media features, powered by leading third-party AI models, directly into your content workflow.

Built-in AI image editor: Modify backgrounds, extend images, and generate on-brand variations directly in your workspace.
Image recognition: Reduce manual tagging effort. Integrated AI scans uploaded files to suggest and apply metadata.
Focal points: Keep the focus on your subject. Set a visual anchor so responsive crops highlight key details across various screen sizes.

DYNAMIC OPTIMIZATION

One asset, endless variations.

Skip the chore of manual cropping and redundant file storage. Magnolia DXP automatically delivers localized, tailored media on the fly.

Dynamic transformations: Convert to modern formats (like WebP/AVIF), compress files, and adjust aspect ratios to keep pages loading fast.
Cross-channel delivery: Feed high-performance assets to your websites, apps, storefronts, and digital screens from a single, centralized asset tree.
High-performance architecture: By decoupling metadata from heavy files and delivering media via global CDNs, experiences stay visually rich while optimizing for speed.

COMPOSABILITY FIRST

Store them anywhere. Activate them here.

No need to rewrite your asset strategy to upgrade your digital experience. Magnolia DXP acts as a unified management hub for your media supply chain.

No asset migration: Keep files where they are. Magnolia DXP connects to Bynder, Cloudinary, or S3 so you can use external assets natively.
Unified workflows: Search and access all corporate libraries right inside your visual workspace — no tab-switching or local downloads.
Future-proof stack: Launch with your current storage, then easily swap or plug in specialized DAMs as your needs evolve.

Case Studies

Stories of scale and success

Denmark's largest retailer unifies its digital platform

Denmark's Salling Group cut costs by 45% and boosted e-commerce content delivery for 20+ websites using Magnolia DXP. Read their success story!

Read the case study

Powering 14 brand sites in one platform

How Magnolia delivers efficient multi-brand management for the Eurofun Group.

Read the case study

Virgin Voyages' Content Engine is powered by Magnolia

The adults-only cruise line supports experiences across a huge range of channels on land and at sea with Magnolia DXP.

Read the case study

Guided product tour

Take a real-time DAM test drive

Experience how easy it is to access and deploy your entire media library across any channel, directly from your content workspace.

Connected Capabilities

A complete platform for global growth

See how your team can evolve its capabilities.

Content management

Capture new markets faster with an agentic content engine built for global brands with local flexibility.

See Content Management

Personalization and insights

Turn visitor intent into revenue with real-time personalization, experimentation, and unified insights.

See Personalization & Insights

AI agents

Eliminate operational bottlenecks and free your teams to lead growth — with AI agents under strict governance.

See Agentic AI

Asset MANAGEMENT

See asset management in action

Modernize your asset production with AI, and deliver rich visual experiences across channels.

FAQs

Find your answers

Yes. Magnolia DXP is built for composability. Instead of a painful migration, you pull media directly from platforms like Cloudinary or Bynder right into your drag-and-drop workspace. Use our pre-built connectors on the Magnolia Marketplace or link any custom repository easily with our flexible DAM Integration Framework.

When you upload an image, integrated AI models analyze the file to generate suggested semantic tags, alt-text, and descriptive metadata. This reduces manual data entry and helps make your asset library searchable while supporting accessibility workflows.

Instead of having designers upload five different crops of the same image, you upload one master asset. Set a focal point, and Magnolia DXP automatically creates responsive versions for desktop, mobile, or banners. This helps ensure core visual elements remain framed correctly while supporting your technical site performance metrics.

Magnolia DXP does not use proprietary AI models — we give you the freedom to plug in your model of choice. Easily connect leading third-party providers like Flux (by Black Forest Labs), DALL·E, or Gemini to use AI for image editing and auto-tagging.

Magnolia DXP uses an external binary architecture to keep your platform fast, even with massive volumes of high-res assets. Heavy image and video files are stored in scalable cloud storage (like AWS S3), while the search tags, metadata, and editing tools stay directly inside Magnolia DXP. This keeps your authoring environment lightweight and responsive, while letting your team use features like AI image recognition and visual focal points without jumping between systems.