Segment
Use Segment to get a 360-degree view of your customers and leverage those insights in Magnolia to create the right content, for the right audience, at the right time.
Magnolia enables marketers to create variants of content and define which audiences will see each content variant, all in a WYSIWYG high fidelity visual environment. To help brands unify their customer data on every channel and touchpoint, Magnolia integrates with Customer Data Platform (CDP) technology.
Segment is a leading CDP that allows brands to collect customer data from any platform (mobile, web or server) and activate it to deliver personalized experiences to real-time targeted audiences.
Learn how the Magnolia Segment integration enables brands to:
- Track and understand users’ needs at every stage in their journey, on any channel or application.
- Comfortably deliver personalized content for different audiences straight from the Magnolia UI, without switching between tools.
- Take advantage of the integration fast and easy using a low code approach.