Headless CMS

Manage content in one hub and reuse it across the web and all your channels. See why Magnolia is great for headless—no need to sacrifice authoring experience and enterprise features.

What Makes Magnolia's Headless CMS the Best on the Market

WYSIWYG Editing and Preview

Headless projects backfire when the authoring experience does not get proper attention. With Magnolia, authors use our WYSIWYG visual page builder to edit Single Page Applications (SPA) built with React, Angular, or Vue. They can edit not just raw content, but also the layout of any digital experience, and get a live preview in the context of where it’s delivered.

Tied in Personalization and Analytics

Magnolia’s personalization features let you deliver individualized content in an effective and scalable way in a headless scenario. Authors get an intuitive UI and can instantly preview which content is delivered to different segments.

Unlimited Integrations

We make it easy to connect to other digital solutions, whether that is DAM, PIM, e-Commerce, CRM or any custom system. You get an extensive choice of prebuilt connectors, and with simple YAML configuration you can connect any external system you need today, or in the future.


WYSIWYG Editing and Preview

Tied in Personalization and Analytics

Unlimited Integrations

Solid Technical Foundation

Delivery endpoint API

Get the content you need, right away, with our out-of-the-box delivery endpoints. Configure and tune endpoints to deliver the content that you need, even linked content. It's all there: filtering, sorting, paging, access to multiple translations and more.

Every API you need

Use the Nodes REST API to modify and upload content to the CMS, and the powerful Commands REST API to trigger any activity in Magnolia. Have a unique use-case? A Java development interface allows you to create completely custom endpoints too.


GraphQL enables you to query for complex content structures with fewer calls and familiar, predictable syntax, allowing for simplification and targeted delivery. The Magnolia extension for GraphQL provides an implementation of GraphQL in Magnolia.


Best-in-class Authoring Experience

Fast and flexible content modeling

Provision authoring tools for your content authors in minutes with our Content Types feature. It’s the slimmest content definition on the market. Authoring tools are automatically provisioned, yet unlike other CMSs, you get full control to customize the UI to meet your authors' needs.

Optimized content authoring

With the addition of our block-based Stories App, you have three unique authoring tools to match your content requirements. Unlike most headless CMSs, authors can work with hierarchical content, i.e content that lives in intuitive nested folders.


Implement your governance processes and ensure that the right people have seen and approved content before it is published. Magnolia supports custom workflows and comes with a standard 4-eye workflow out-of-the-box.

Visual editing

With Magnolia, authors get full WYSIWYG editing and preview capabilities. Our Visual SPA Editor gives them the autonomy to edit all layout and content, and preview any SPA experience in-context. Just how they edit websites.


Three Authoring Tools

Provision the perfect suite of tools for the needs of your content team.


Content App

Structured content.
Form-based editing.


Stories App

Long-form content.
Multi-block stories.


Pages App

WYSIWYG visual editing.
Full editorial control.

More Enterprise Power

Security and Compliance

Magnolia follows industry standards for security: full featured group and role-based security, LDAP connector, SSO (single sign-on), IP and HTTP controls, and more. We’re also ISO 27001 compliant.

Download our Security Features Brief

Full Life Cycle Services and Support

Avoid getting stranded once you’ve chosen to upgrade your existing technology stack. Magnolia offers service packages, including consulting and training, that guide you through each stage of your project.

Explore our services

Global Partner Ecosystem

A fantastic network of more than 200 certified and experienced Magnolia partners are available to help you bring your digital experiences to life. Browse our partner directory and find the right skills and solutions for your needs.

Find the right partner

Headless with No Limits?

Watch an overview of Magnolia's unrivaled headless advantages and the difference it will make for your projects.

Recognized by Leading Analysts

Forrester Wave™ for Digital Experience Platforms (DXPs), Q3 2021

Magnolia has been recognized by Forrester as one of the 13 most significant DXP providers in the market.

Download the Report

Gartner Magic Quadrant for Digital Experience Platforms 2021

Magnolia was placed furthest on completeness of vision among the Niche Players in the Magic Quadrant.

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Ars Logica Compass Guide to Web Content Management, Q4 2020

Magnolia has been recognized in this independent review of technology platforms.

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Learn more about Headless CMS

Whitepaper Headless
Head to Headless Report

Visual headless: 1,000 CMS users share their thoughts on the next level of content management and digital experience design.

Magnolia Head to Headless Research Report
Magnolia Blog

Read our latest blog articles about Headless CMS

Read more about Headless CMS
Product Brief Headless
Visual SPA Editor Product Brief

Go headless with no limits for your marketers. Enable marketers to edit the structure, layout and content of a fully headless SPA (Single-page Application), directly in the Magnolia Page Editor.

Visual SPA Editor Product Brief

Book your personal Headless Demo