2023 Gartner® Magic Quadrant™ for Digital Experience Platforms
Business-ready architecture. Magnolia recognized as a Visionary.
Easily create, organize, and retrieve your digital assets, such as videos, product images, and audio files, from within the content management system (CMS), whether you use out-of-the-box capabilities or connect your external Digital Asset Management system.
Headless asset management is a modern approach to handling digital assets. In this context, "headless" refers to separating the backend asset management functionalities from the frontend user interfaces. Traditional asset management systems often tightly couple the management and delivery of assets, making it challenging to leverage assets across various channels and touchpoints.
Magnolia CMS recognizes the importance of headless asset management and offers native capabilities in this area. While Magnolia is primarily a content management system, it can also function as a headless asset management system, allowing for the storage and management of digital assets.
It also seamlessly integrates with external headless digital asset management systems like Cloudinary.
By integrating with a best-of-breed DAM system, Magnolia empowers editors and content creators to access and utilize images, videos, and other media assets directly within the Magnolia user interface. This integration streamlines the content creation process, as editors can conveniently embed assets from the external DAM into pages and other experiences they build using Magnolia.
Get the most out of your expensive digital assets by making them highly available. Use the Find Bar to search for relevant digital assets, then select them for use on various frontend apps or Magnolia stories. Audiovisuals are a powerful way to make content more compelling.
DAM capabilities will let your organization prevent data silos. Hidden or lost digital assets are an enormous burden on the budget of marketing teams, but it doesn’t have to be that way. Magnolia’s AI-powered tagging, metadata, and search capabilities ensure digital assets are highly available when marketers need them without additional work.
Integrate an external DAM with just a few lines of configuration and make assets available directly within Magnolia.
Create digital experiences that resonate with your target audience without touching any code—all on a single platform.
Create and manage the entire customer experience of a targeted campaign in one place, without touching any code.