A Composable, Open-Source DXP for the Enterprise

by Sandra Schroeter, Technical Product Marketing Manager at Magnolia
Oct 5, 2021 | 4 MIN

Digital Experience Platforms (DXPs) are essential to today’s digital landscape. They provide consumers with the experiences they want when they want them and enable businesses to deliver these experiences by effectively combining content management, analytics, omnichannel delivery, and more. As Gartner points out, “organizations use a DXP to compose, manage, deliver, contextualize and optimize digital experiences across multiple channels in B2C, B2B, and B2E use cases.”

Given the proliferation of software applications to choose from, particularly in the MarTech space, enterprises need the flexibility to choose the capabilities and technologies that best fit their needs. A composable, open-source DXP provides that flexibility, but that isn’t the only reason it is the best option for enterprise businesses.

What Is A Composable Digital Experience Platform?

A composable DXP is a set of integrated technology components that together provide the tools to create, manage and deliver digital experiences for consumers, partners, and B2B customers. It integrates technologies from multiple vendors as building blocks, enabling organizations to develop a flexible, best-of-breed platform that works best for their needs.

What Is An Open-Source Digital Experience Platform?

An open-source DXP is a Digital Experience Platform that is based on open-source software. The software’s source code is available to view and modify, maximizing flexibility through integration and customization.

Unlike open-source DXPs, proprietary DXPs don’t carry the same flexibility, often restricting businesses to a single suite or components from one vendor without access to their source code. This architecture cannot provide the same functionality and flexibility as on open-source DXP.

Benefits of a Composable, Open-Source DXP

A composable, open-source DXP provides several benefits compared to its monolithic, closed-source counterparts:

1. Flexibility to innovate

A composable, open-source DXP enables you to combine and customize technology components from best-of-breed vendors that can easily be swapped in and out, avoiding vendor lock-in. Instead of being restricted to a suite, you have the freedom to connect to other pieces of software or to augment the platform through customization.

2. Security

Better security is one of the hallmarks of open-source software, and open-source DXPs are no exception. With open-source software, there are more eyes analyzing code and vulnerabilities, meaning that organizations can be alerted to vulnerabilities much quicker.

3. Time to Market

A DXP should enable you to launch new experiences quickly. After all, with the frequency that customer expectations continue to change, you want to be able to launch new campaigns without delay. With composable, open-source technologies, you can proceed quickly because no restrictive systems are slowing you down.

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Why You Need An Open-Source DXP

The benefits of a composable, open-source DXP are clear but if you are still asking yourself why you need one, here is why:

Nowadays, enterprises need to be adaptable and react to changing customer expectations and emerging technologies. Marketers need user-friendly capabilities, and developers need to be able to leverage modern frameworks that help them do their jobs better and faster.

A composable, open-source DXP provides this flexibility, allowing companies to customize their DXP, integrate new technologies, and launch new experiences and campaigns without missing a beat.

Thinking ahead, enterprises should also be looking to future-proof their digital capabilities. The digital experience is fraught with unpredictability as things change constantly. The flexibility of a composable, open-source DXP enables companies to make adjustments and ensure that they can operate to the same level in the years to come.

What You Get With Magnolia

Magnolia provides a composable DXP with access to its source code. It enables you to create the digital experiences that customers love without limiting your team’s freedom to innovate or compromising on security.

Open-source Transparency

We make our source code available to our customers. This provides code transparency and better security. It also enables our users to customize the platform to develop custom solutions.

Composability

As an enterprise, you need the flexibility to choose the ideal building blocks for your DXP, and Magnolia’s composability allows just that. The multiple layers of Magnolia’s DXP architecture allow you to combine building blocks such as content management, internationalization and personalization, and omnichannel orchestration and delivery, with cloud and self-hosted deployment options. With Magnolia, you have the freedom to choose what fits best for your business.

Connector Packs & Integrations

Magnolia provides Connector Packs, APIs, and custom integrations, offering you the freedom to integrate the tools you want and helping you get the most out of your digital experience platform. You also have access to the Magnolia Marketplace with pre-built capabilities and extensions.

Magnolia: Your Composable, Open-Source DXP

Magnolia is an excellent choice for enterprises looking to scale their operations and deliver the best digital experiences for their customers. Our composable, open-source DXP is built for the enterprise and provides all the features needed for organizations at that level.

With out-of-the-box features such as workflows, user roles, and multi-site, we facilitate collaboration at scale. Our integrations unify content and data in one user interface, offering enterprises everything they need to build a robust DXP foundation. Plus, with headless architecture and WYSIWYG editing and previews, marketers can deliver the personalized content experiences customers expect.

Learn more about Magnolia’s enterprise capabilities in our white paper: Magnolia for the Enterprise.

About the Author

Sandra started her career managing mission critical environments at Hewlett Packard and found her way into product marketing via PostgreSQL consultancy. Having worked in the area of customer experience over the past few years, Sandra is passionate about creating customer-friendly digital experiences. In her role at Magnolia, Sandra is responsible for value-based product messaging for a technical audience as well as technical content strategy.