Digital Experience Platform

With best-in-class content management and unlimited integrations, Magnolia allows you to compose a DXP fully tailored to your needs.

Benefits of Composing your DXP with Magnolia

Magnolia provides the perfect content backbone to compose a DXP around your existing processes and infrastructure. Unlike suites, it’s way faster to market and doesn’t lock you into a single vendor or technology.

Best-in-class Content Management

Manage content in one central hub and reuse it across the web and all your other channels. Magnolia is extremely easy to use and empowers content authors and marketers through a full WYSIWYG authoring experience.

See our Headless CMS

Tied in Personalization and Optimization

Deliver individualized content in an effective and scalable way, and automate engagement with your customers. Content authors and marketers get an intuitive UI and can instantly preview which content is delivered to different segments.

See our Personalization solutions

Superior Commerce Experiences

Bring easy management and optimization to your shopping experiences. Use Magnolia to power your storefront, or consume content via our APIs to power your website, SPA, PWA, IoT app, digital signage, or any frontend you need. 

See our eCommerce integration solution

Unified Integrations

Integrate your tech stack and reap the benefits of a microservice-based approach. We’ve made it easy and effective to connect Magnolia to eCommerce, DAM, marketing automation, analytics, and optimization tools via a unified integration framework based on microservices and a unified UI.

See our Connector Packs

Strong Technology Alliances to Accelerate Your Integrations

Capabilities of the Composable DXP

A Modern Reference Architecture

While you might not yet have a full DXP, you will probably find that you have many of its components in your technology landscape already. Magnolia’s ease of integration allows you to connect all your systems and services into a reference architecture that you can use to create new digital experiences with a modern, modular tech stack.

More Features with Prebuilt Extensions

Choose from an extensive spectrum of prebuilt connectors and apps. Magnolia extensions range from core content management to commerce to analytics and help to meet your needs and bring your custom use cases to market faster. 

Cloud Performance and Scalability

Get stellar performance, high availability, and robust security from Magnolia’s cloud solutions. Based on APIs, they are easy to integrate with other services in the cloud.

Recognized by Leading Analysts

Gartner Magic Quadrant for Digital Experience Platforms 2021

Magnolia was placed furthest on completeness of vision among the Niche Players in the Magic Quadrant.

Download the Report

Forrester Wave™ for Agile Content Management Systems, Q1 2021

Magnolia has been recognized as a Contender in the newly launched Forrester Wave for Agile Content Management Systems.

Download the Report

Ars Logica Compass Guide to Web Content Management, Q4 2020

Magnolia has been recognized in this independent review of technology platforms.

Download the Report

More to Read

Whitepapers DXP
Digital Experience in 2021

Discover why the modern digital experience requires a more customer-centric approach and how to build a strategy to keep up with the new challenges.

Digital Experience in 2021
Product Briefs DXP
Integrated User Experience (IUX) Product Brief

Whether it’s for content, data or specific services, you most likely integrate Magnolia to other applications. Give your marketers an easy way of working with all of these.

Integrated User Experience (IUX) Product Brief
Whitepapers DXP
DX Suites: The Glass Ceiling of Your Digital Transformation

Discover how a modular DX Platform can fuel the next phase of your evolution.

DX Suites: The Glass Ceiling of Your Digital Transformation