In this category, you will find articles related to using Magnolia as a DXP and the evolution of the CMS.


For example, check out “What Is a Composable DXP” to understand what composability means, how a composable DXP is different and why it's important.

What is DXP?

A Digital Experience Platform (DXP) is the architectural foundation that enables organizations to build, manage, and deliver digital experiences. A composable DXP allows organizations to scale and integrate 3rd-party services as necessary to build a customized, integrated technology stack. The principal purpose of a DXP is to help brands optimize the digital customer journey and improve the customer experience.

What are the top characteristics of a DXP?

The top 3 characteristics that a Digital Experience Platform (DXP) must have are (1) content and experience management, (2) delivery to any channel, and (3) the seamless integration of 3rd-party services such as analytics, CRM, ecommerce, marketing automation, or other systems that provide services that augment the digital customer experience. Composable DXPs offer the most flexibility to build a customized, integrated technology stack that allows brands to swap in and swap out services as needed.

What are the differences between a DXP and a CMS?

The term “Digital Experience Platform” (DXP) refers to an integrated technology stack that helps enterprises create and optimize engaging digital customer experiences throughout the customer journey. A Content Management System (CMS) is one of the core components of a DXP. Some headless CMSs provide a content repository only, others also provide capabilities to manage, personalize, and deliver the experience.