About the author

Jan Schulte

Head of Group Consulting, Magnolia

Working at the intersection of business, technology, and AI, Jan helps Magnolia clients succeed with their content and digital experience initiatives — framing intelligent, agentic solutions to solve their unique enterprise challenges and opportunities.

B2B personalization at the edge: Performance & relevance

  • 15 June, 2026
  • Jens Lauer, Jan Schulte

Headless commerce for enterprise: Strangler Fig migration strategy

  • 15 June, 2026
  • Jens Lauer, Jan Schulte

Experience-driven commerce: The composable enterprise DXP blueprint

  • 12 June, 2026
  • Patrick Hey, Jens Lauer, Jan Schulte

Headless commerce: Integrating Magnolia and headless storefronts

  • 11 June, 2026
  • Sorina Mone, Jan Schulte

B2B e-commerce storytelling: Blending content & commerce

  • 10 June, 2026
  • Patrick Hey, Jan Schulte

The multi-brand survival guide: Centralized governance for enterprise CMS

  • 8 June, 2026
  • Nora Nowack, Tobias Kerschbaum, Jan Schulte

Architecting the enterprise CMS: From fragmented chaos to composite efficiency

  • 6 June, 2026
  • Jan Schulte

Localization vs. translation: Building a global content strategy

  • 4 June, 2026
  • Nora Nowack, Tobias Kerschbaum, Jan Schulte

The multi-brand chaos: Scaling from 1 to 100 brands with an enterprise CMS

  • 3 June, 2026
  • Nora Nowack, Tobias Kerschbaum, Jan Schulte

How to improve your customers’ digital experience with generative AI

  • 27 February, 2026
  • Sorina Mone, Jan Schulte
The definitive guide to AI in a DXP

The definitive guide to AI in DXP

  • 26 February, 2026
  • Jan Schulte, Nora Nowack

Is your content ready for the next generation of search?

  • 20 February, 2026
  • Jan Schulte, Razvan Antonescu

Using generative AI for content management

  • 17 February, 2026
  • Jan Schulte, Sorina Mone

CMS selection criteria: Checklist for the decision for a CMS

  • 27 January, 2026
  • Jan Schulte

Making AI real for content teams

  • 22 January, 2026
  • Jan Schulte, Sorina Mone

How a headless CMS can accelerate your personalization strategy

  • 12 January, 2026
  • Jan Schulte

How to plan your headless journey

  • 16 December, 2025
  • Jan Schulte

Composable DXP vs monolithic DXP: The expert guide to legacy CMS migration

  • 31 October, 2025
  • Jan Schulte

From handcuffed to empowered: How an agile CMS unlocks marketing velocity

  • 30 October, 2025
  • Jan Schulte, Sorina Mone

Composable DXP vs monolithic DXP: The real total cost of ownership

  • 29 October, 2025
  • Jan Schulte

Why developers are seeking monolith alternatives: A technical comparison

  • 28 October, 2025
  • Jan Schulte

From SEO to GEO and Back Again

  • 17 July, 2025
  • Jan Schulte
CMS Migration hidden costs

The hidden costs of a suite CMS

  • 29 May, 2025
  • Jan Schulte

2025 trends in biopharma marketing

  • 18 February, 2025
  • Jan Schulte

Optimizing content creation workflows with Magnolia AI Accelerator

  • 19 November, 2024
  • Jan Schulte

Introducing Magnolia Orchestrate: Streamline your content workflow

  • 13 November, 2024
  • Jan Schulte

From 0 to DXP: The Right CMS for Transforming Your Ecommerce Platform

  • 2 August, 2024
  • Jan Schulte

A composable, open-source DXP for the enterprise

  • 13 July, 2024
  • Jan Schulte

Why composability matters for content editors

  • 11 July, 2024
  • Jan Schulte

Hyper personalization: Next level website personalization with Magnolia

  • 5 July, 2024
  • Jan Schulte

Personalization: Explicit and implicit, some do’s and don’ts

  • 25 June, 2024
  • Jan Schulte

GenAI in biopharma marketing: Key decisions for charting your journey

  • 17 June, 2024
  • Jan Schulte

7 key use cases for GenAI in biopharma marketing

  • 5 June, 2024
  • Jan Schulte

Bringing Retrieval-Augmented Content Generation (RAG) into the Magnolia AI Accelerator

  • 3 June, 2024
  • Tobias Kerschbaum, Jan Schulte

What is a composable DXP?

  • 31 May, 2024
  • Jan Schulte

Headless CMS and Hybrid Headless CMS explained

  • 23 May, 2024
  • Jan Schulte

Single Page Applications: Everything You Need to Know

  • 22 April, 2024
  • Jan Schulte

Unlocking the power of composable DXPs

  • 3 April, 2024
  • Jan Schulte

New Magnolia app makes AI prompting easier (and better) than ever

  • 6 February, 2024
  • Sorina Mone, Jan Schulte

Everything you wanted to know about prompt engineering and never dared to ask

  • 16 January, 2024
  • Jan Schulte

Large language models are easy, said no one ever. Until now.

  • 12 December, 2023
  • Jan Schulte

Unlocking hyper-personalization with generative AI: A guide

  • 15 November, 2023
  • Jan Schulte, Sorina Mone

Ecommerce personalization: Everything you need to know

  • 23 June, 2023
  • Jan Schulte

Why bother? How personalization boosts customer satisfaction

  • 1 May, 2023
  • Jan Schulte

XR for real - how Extended Reality is coming to life

  • 9 February, 2023
  • Jan Schulte

Ecommerce cloud CMS: Putting an ecommerce CMS in the cloud

  • 17 January, 2023
  • Jan Schulte

Project Norsu: Replacing JCR in Magnolia with an (ele)fantastic new content store

  • 14 December, 2022
  • Jan Schulte

Personalization with Magnolia

  • 22 October, 2020
  • Jan Schulte

5 Personalization Quick Wins

  • 8 October, 2020
  • Jan Schulte

21 reasons to switch to a cloud-based CMS solution

  • 25 February, 2020
  • Jan Schulte

Why Progressive Web Apps Make Sense

  • 31 January, 2020
  • Jan Schulte

Why choose an open source headless CMS?

  • 13 March, 2019
  • Jan Schulte

Magnolia: not your average headless CMS

  • 11 February, 2019
  • Jan Schulte