凭借其一流的前后端分离 CMS、连接器和Headless Accelerator，Magnolia 可帮助您通过一个系统打造从产品描述到付款的跨渠道购物体验。
轻松地将 Magnolia 与您的现有系统集成，部署在本地或公有云上，实现前后端分离并通过 API 交付内容，或将 Magnolia 用作传统的内容管理系统来渲染页面。无需放弃现有的技术投资，为您的客户打造现代化的数字体验。
无论您是要更换现有的 CMS，还是要彻底改造您的 IT 架构，Magnolia 都非常适合用来为您的客户提供现代化的数字购物体验，并为您的营销人员和技术人员提供支持。观看我们的演示视频以了解详细信息。
打造极致的线上购物体验。轻松结合 CMS 和电商后台系统，通过优秀的文案来推动线上业务的发展。
借助 AI 驱动的搜索和内容推荐功能，打造个性化的数字体验，从而提高客户转化率和留存率。
使用拉拽式编辑器创建页面、实现多渠道预览并预定发布时间来构建营销活动页面。在单个系统内创建和管理跨渠道的营销活动，而无需 IT 的协助。
使用我们的 Image Focal Points 技术为所有渠道打造一流的媒体体验。让您的买家在引人入胜的内容中了解产品。
提供跨多个站点和语言的体验。使用我们的 Live Copy 和自动翻译功能，在全球各个市场实现客户体验的落地，了解如何更好地与本土的对手竞争。
数字商务对于正在进行现代数字化转型的企业至关重要。 但电子商务不仅仅是一种技术附加组件。 查看电子商务领域的顶尖人物之一 Hannu Vangsgaard 的五个要点，并了解如何为您的业务做好准备。
了解 Magnolia 如何能帮您提高电商销售额。
The answer is a bit complicated and depends on which platform you’re using.
But yes. With our Commerce Connector Pack, you can natively extend Magnolia into your ecommerce platform of choice.
This means you can use your ecommerce content as if it were native Magnolia content – while keeping the cataloging features and order functionality of your ecommerce solution.
We have ready-made connectors for tools such as Salesforce Commerce Cloud, Commercetools, SAP Commerce, and Adobe Commerce. And with our APIs, you can connect Magnolia to any ecommerce platform you want.
Check out the video here, where Jan shows how Magnolia and Salesforce Commerce Cloud work together.
If you have both an online store AND a brand website, then yes.
Ecommerce platforms are built to create and manage an online store and the related sales processes. It’s a different animal than a brand website – and the requirements for each differ.
A brand website, for instance, would often need pages such as ‘about us’, careers, customer service, and product categories. You’d also want to be able to create specific product or campaign landing pages.
Many ecommerce systems provide basic website builders but do not offer the content management capabilities and integrations that brands need to create seamless, competitive digital experiences. So many businesses choose to have both an ecommerce platform and a CMS.
This presents a new problem: With two separate systems, you risk creating a disjointed customer experience:
The Magnolia Digital Experience Platform (DXP) solves both challenges by offering advanced content management capabilities AND tightly integrating with other DX systems, such as your ecommerce system so that you can create a unified shopping experience across the entire customer journey.
Magnolia provides Connector Packs to many popular ecommerce systems, such as Salesforce Commerce Cloud, Commercetools, SAP Commerce, and Adobe Commerce.
Our integration framework also makes it easy to integrate with other ecommerce systems, including composable commerce and legacy systems.
Magnolia’s integration options connect Magnolia with your ecommerce platform, so that your content authors can use your ecommerce content within Magnolia – while your product catalog and sales functionality remains with your ecommerce solution.
With a unified platform like this, you can create an experience that is equally great no matter if customers came to browse or shop. The optimized customer experience also increases your conversion rates and average order value.
Yes. Personalisation and A/B testing is available natively or via third-party software. Magnolia’s native features enable most use cases, including those of large retailers such as Sainsbury’s.
If you have more advanced needs, we support a composable approach that lets your marketing team use their favorite software for personalization and A/B testing.
Magnolia is a hybrid-headless CMS. This means that you can use it as a headless CMS or as a traditional CMS. When using Magnolia as a headless CMS, you manage content via APIs. Whereas when using Magnolia as a traditional CMS, Magnolia renders and serves your pages directly.
The hybrid-headless approach gives you ultimate flexibility: You can decide on a project-by-project basis whether you want to build your own frontend (headless) or make this decision for all of your digital channels at the time of your CMS purchase.
Either way, your non-technical users keep their creative control. Content authors get an easy-to-use visual interface including a WYSIWYG editor that lets them use Magnolia like a traditional CMS, even when using it in headless mode. If you don’t tell them, they won’t even know it’s headless.
We built Magnolia so that your marketers can do lots without needing the help of IT. Once your developers set up the platform, component templates, and content apps, your marketers have creative control via a visual in-line editor that’s easy to use.
They can preview and publish experiences with the click of a button, making it fast and simple to create new content, including product and landing pages.
No, not at all. You don’t have to ditch your existing tech stack in order to build a modern ecommerce experience.
Continue working with the tools you know and like – and just integrate them with Magnolia. As a composable CMS, you can change or swap out any tool at any time you want.
Yes. You can build landing pages and campaigns with full WYSIWYG editing, scheduled publication, and multi-device preview. Basically, you can manage the entire customer experience of a targeted campaign in one place, without touching any code.
Great! We’ll be happy to help answer any questions you have. Get in touch with us here, and we’ll do our best to help you out.