Your voice. Our vision. Magnolia NEXT.
Join us in Basel on June 24-25 for the Magnolia community reunion! Shape the future of digital experiences while gaining the practical skills and strategies you need today. It’s the perfect place to reconnect, network, and exchange ideas.
Agenda
Day 1: The Main Stage
June 24 | From 12:30
Kick off Magnolia NEXT with a front-row seat to our future.
We’re diving deep into innovation with a keynote on the Agentic Era, followed by live demos of Agentic AI, the New Visual Editor and more. After a day of real-world insights and high-level strategy, join the rest of the Magnolia community for a festive evening of drinks, dinner, and reconnection.
Check-in, grab your badge, and enjoy a light lunch with the community.
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Dave Wilby Chief Executive Officer, Magnolia -
Sorina Mone Head of Marketing, Magnolia -
Luke Trueman Head of Customer Success, Magnolia
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Chuck Gahun Principal Analyst, Forrester
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Samuel Staehelin Chief Product and Services Officer, Magnolia -
Jan Haderka Chief Technology and Information Security Officer, Magnolia -
Katalina Babeva Head of Product Management, Magnolia -
Jan Schulte Head of Group Consulting, Magnolia -
Lukas Reck Head of Cloud Services, Magnolia
Refuel and share your feedback. Our team will be on hand for live reviews and discussions.
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Jon Weller Senior Principal Consultant, TBSCG
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Lasse Golenia Head of IT Marketing & Sales, Union Investment -
Martin Kaiser Managing Digital Product Designer, PRODYNA -
Stefan Hüttenrauch Service Manager, PRODYNA
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Norman Schimkowiak Global Head of Enterprise Website Solutions, BASF
- Chuck Gahun Principal Analyst, Forrester
- Norman Schimkowiak Global Head of Enterprise Website Solutions, BASF
- Stefan Hüttenrauch Service Manager, PRODYNA
- Jon Weller Senior Principal Consultant, TBSCG
- Dave Wilby Chief Executive Officer, Magnolia
Celebrate with the global Magnolia community into the evening.
Agenda
Day 2: The Content & Experience Track
June 25 | From 09:00 to 16:00
Move from theory to practice through real-world success stories and deep dives.
From AI use cases to mastering multi-site strategy and personalization, to realizing ROI, you’ll walk away with a clear blueprint for success.
Kick-off the day with coffee and snacks.
09:30 | Standardising Success: Rentokil Initial’s Journey to a Unified Global Web Presence
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Mark Goodwin Web Team Manager, Rentokil Initial -
Simina Rosca Team Lead & Senior Consultant, VASS
09:55 | More Impact, Less Complexity – Emmi’s Global Website Harmonization as the Key to Digital Scaling
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Carina Achermann Global Digital Marketing Manager, Emmi Group -
Nina Looser Senior Account Manager, Merkle
10:20 | Multi-Multi-Multi in the Magnolia Vanilla Way
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Tobias Kerschbaum Pre Sales & Consulting Manager, Magnolia
Quick recharge and connect.
11:15 | From Prompt to WOW – Empower Product Owners to Generate Validated Prototypes in Only One Day
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Sebastian Bebiolka Group Leader Experience Design and Robotics, Union Investment -
Martin Kaiser Managing Digital Product Designer, PRODYNA - Stefan Hüttenrauch Service Manager, PRODYNA
11:40 | How AI is Reshaping Discovery, Websites, and Personalization
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Bill Rogers CEO, ai12z
12:05 | From Vision to Workflow: The Magnolia Agent in Daily Operations
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Chris Jennings Senior Solution Architect, Magnolia -
Nora Nowack Senior Product Marketing Manager, Magnolia
Connect with peers to exchange insights over a curated lunch.
14:00 | Life.Church: Connecting a Global Mission to a Personal Believer’s Journey
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Nick Painton Senior Central Team Leader - Digital Product, Life.Church -
Cody McMichael Director of Engineering, Life.Church
14:25 | Beyond Integrations: A Content Commerce Strategy for Villeroy & Boch
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Jessica Seiliger Partner Manager, dotSource -
Martin Landes Digital Consultant and Techlead Software Engineering, dotSource
14:50 | Session to be added
Title and speaker to be added.
15:15 | The Roadmap to Intent: A Sneak Peek at Magnolia’s New Personalization Concept
- Jan Schulte Head of Group Consulting, Magnolia
Final networking session and closing remarks to wrap up the event.
Agenda
Day 2: The DevDay Track
June 25 | From 09:00 to 16:00
From co-creating the future of the Magnolia Community to technical deep dives into the New Visual Editor, APIs, and Cloud, this track is all about the code. Join us for hands-on workshops, 6.4 upgrade hacks, and our high-speed Lightning Talks to see exactly how we’re pushing the boundaries of the platform.
Start the day together! Warm up with fellow developers, set the tone, and get a preview of everything coming your way.
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Cass Weber Head of Professional Services & Customer Engagements, Magnolia - Tobias Kerschbaum Pre Sales & Consulting Manager, Magnolia
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Christopher Zimmermann Principal Product Manager, Magnolia
An under-the-hood look at the architecture of the new Visual Editor. See how it changes the game for developer-marketer workflows.
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Martina Michlova Senior Front-End Solution Architect, Magnolia -
Jaroslav Simak Lead Architect, Magnolia
Exploring the Magnolia Tech Transformation. A technical session on our journey toward full API parity and what it means for your builds.
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Mikaël Geljić Lead Architect, Magnolia -
Aleksandr Pchelintcev Lead Architect, Magnolia
Quick recharge and connect before the Lightning Talks begin!
Building accessible UI's with good looks and great usability.
- Christopher Zimmermann Principal Product Manager, Magnolia
Lightning Talk #1
AX is the Product: Why Authoring Experience Determines Adoption
- Cody McMichael Director of Engineering, Life.Church
Lightning Talk #2
A completely headless migration
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Jochen Klein Senior Software Engineer, BASF
Lightning Talk #3
Magnolia Upgrade Checklist
- Jon Weller Senior Principal Consultant, TBSCG
Lightning Talk #4
Hybrid Search
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Lennart Kapanke Software Developer, dev5310
Lightning Talk #5
Started with a New Learning Ecosystem, Led to an AI-Driven Magnolia Development
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Christian Ringele Lead Trainer, Magnolia
Lightning Talk #6
Magnolia Operator & how to use the CNPG postgres to clone DBs
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Christian Menzel Senior DevOps Solution Architect, Magnolia
Enjoy good food and informal time with the Magnolia team and fellow technical team members.
A full hour of the building blocks of Magnolia's agentic future: Agentic Chat, Vector DB, Doc to Page, and Magnolia MCP Server for Developers.
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Laura Delnevo Product Manager, Magnolia -
Sebastian Geschke AI Lead Architect, Magnolia -
Alexander Timmermans Senior Solution Architect, Magnolia -
Scot Rhodes Senior Solution Architect, Magnolia -
Alberto Soto Fernandez Fullstack Engineer, Magnolia
Helm replacements, EU Cloud updates, and the evolution of our cloud offering.
- Lukas Reck Head of Cloud Services, Magnolia
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Sebastian Klingberg Lead DevOps Solution Architect, Magnolia
Take a quick breather before the 2nd Round of Lightning Talks begin!
Lightning Talk #7
Beyond Tab Includes - A lightweight pattern for reusable dialog fields in Magnolia
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Jakob Januschkowetz Senior Front-end Developer, pixelart
Lightning Talk #8
Creating Enterprise Agentic AI Applications with Aigensei and Magnolia
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Paul Elisii Founder and CEO, Aigensei
Lightning Talk #9
Title to be added
Keynote speaker
Principal Analyst, Forrester
Chuck is a leader in Forrester’s Digital Business & Strategy practice serving business and digital executives. His research coverage includes content management systems (CMSes), product information management (PIM) systems, and commerce services and strategy for B2B and B2C companies. Chuck helps executives design strategies that deliver customer and business value by partnering with technology vendors and services providers.
Guest speakers
Norman Schimkowiak
Global Head of Enterprise Website Solutions, BASF
Jochen Klein
Senior Software Engineer, BASF
Carina Achermann
Global Digital Marketing Manager, Emmi Group
Mark Goodwin
Web Team Manager, Rentokil Initial
Lasse Golenia
Head of IT Marketing & Sales, Union Investment
Sebastian Bebiolka
Group Leader Experience Design and Robotics, Union Investment
Nick Painton
Senior Central Team Leader - Digital Product, Life.Church
Cody McMichael
Director of Engineering, Life.Church
Simina Rosca
Team Lead & Senior Consultant, VASS
Bill Rogers
CEO, ai12z
Jessica Seiliger
Partner Manager, dotSource
Martin Landes
Digital Consultant and Techlead Software Engineering, dotSource
Jon Weller
Senior Principal Consultant, TBSCG
Stefan Hüttenrauch
Service Manager, PRODYNA
Martin Kaiser
Managing Digital Product Designer, PRODYNA
Nina Looser
Senior Account Manager, Merkle
Paul Elisii
Founder and CEO, Aigensei
Lennart Kapanke
Software Developer, dev5310
Jakob Januschkowetz
Senior Front-end Developer, pixelart
Magnolia speakers
Christian Ringele
Lead Trainer, Magnolia
Christian Menzel
Senior DevOps Solution Architect, Magnolia
Alberto Soto Fernandez
Fullstack Engineer, Magnolia
Jaroslav Simak
Lead Architect, Magnolia
Mikaël Geljić
Lead Architect, Magnolia
Aleksandr Pchelintcev
Lead Architect, Magnolia
Our sponsors
The power of the network
Innovation happens in the arena. Meet the partners helping us bridge the gap between bold strategy and real-world execution at NEXT 2026.
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NEXT Locations
Dreispitz Quarter in Basel
Home to Magnolia, host to NEXT. A vibrant urban district where industrial heritage meets world-class architecture, the perfect backdrop for the future of digital experience.
The pulse of the event.
Located at Magnolia HQ, the NEXT Lounge is your event hub. Stop by to grab a coffee, co-work, and reconnect with the community.
The Main Stage and Business Breakout.
Hosted by Schmatz Basel, this is the center of the action for keynotes, product reveals, and the Content & Experience Track on June 25.
The DevDay Breakout.
Hosted by Oslo-Studios, this sleek space is dedicated to the high-energy sessions of the DevDay on June 25.
HOTEL RECOMMENDATIONS
Secure your stay in Basel
We’ve reserved exclusive room blocks at two convenient hotels to make your visit to Basel and access to the conference as easy as possible.
Grosspeterstrasse 44, CH-4052 Basel
Important: Enter the preferential code "KONF" in the Special rates field.
Impressions
NEXT in focus
Take a look at the moments that brought us here. The ideas, the people, and the energy that define the Magnolia community.
Registration
Secure your spot at NEXT 2026
Join the Magnolia community in Basel to talk strategy, dive into the tech, and connect with the people shaping what’s next. Build or lead - it starts here.
Save your spot
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