凭借 B2B 电子商务模式取得更大的成功
了解如何利用合适的 CMS 成功应对现代 B2B 商务模式下的跨团队合作挑战。
许多品牌正在为满足不断变化的数字体验需求重新搭建他们的系统。如果您需要为公司选择适合企业的数字体验平台,我们希望帮您作出正确的选择,让您的营销团队能够为客户打造一流的数字体验。
前后端分离的架构让您的 CMS 系统能为任何现有和未来可能出现的数字交互渠道发送内容,您的前端开发人员可以自由选择他们熟悉的前端技术,同时您的架构师能灵活地集成其它系统和服务。
前后端分离的架构让单个 CMS 系统能为任何数字渠道提供内容,您只需要为每个交互渠道开发相应的前端。这种方法使 APP、网站、社交媒体和任何其它数字渠道能重复利用相同的数据和内容,从而使数字体验在各个渠道中保持一致。
前后端分离架构让您可以使用静态站点生成 (SSG) 或 Jamstack 来更好地优化前端的加载时间,提高转化率并优化 SEO。
数字商务对于正在进行现代数字化转型的企业至关重要。 但电子商务不仅仅是一种技术附加组件。 查看电子商务领域的顶尖人物之一 Hannu Vangsgaard 的五个要点,并了解如何为您的业务做好准备。
Magnolia is a digital experience platform (DXP) designed to help businesses create, manage, and optimize their digital experiences across various channels, such as websites, mobile applications, and other digital touchpoints. Among the suite of tools is the headless content management system (CMS).
Magnolia's capabilities as a robust, enterprise-grade headless ecommerce CMS decouple the frontend presentation layer from the backend infrastructure, enabling greater agility and scalability in e-commerce implementations. This headless approach offers comprehensive content management capabilities, empowering businesses to centralize and manage their content efficiently and maintain consistency across channels for an unparalleled shopping journey.
Magnolia can seamlessly accommodate integration with specialized third-party ecommerce platforms like Salesforce Commerce Cloud, Commercetools and Adobe Commerce, allowing ecommerce brands to leverage their preferred solutions without hindrance. Magnolia’s headless-ready built-in native features for personalization, empower businesses to distribute digital content proficiently across diverse channels and curate engaging user experiences.
As a robust, enterprise-grade headless content platform, Magnolia offers a central content pool, serving as a single source of truth for all content and data. It seamlessly integrates with systems such as Product Information Management (PIM), marketing automation, and third-party analytics, consolidating the content and data in a standardized, reusable format for any channel.
Editors can effortlessly combine and customize content from different sources and create experiences using the Visual SPA Editor. This visual editor provides a comprehensive what you see is what you get (WYSIWYG) editing and preview experience tailored specifically for headless configurations.
Editors can optimize engagement and conversions within a single workflow, leveraging Magnolia's capabilities without switching context between different specialized marketing tools. Forthcoming support for A/B/n testing functionality in the headless framework will also allow editors to enhance their content strategies iteratively.
Magnolia boasts enterprise-level readiness, making global rollouts of personalized content across multiple sites, languages, and channels effortless. Leveraging advanced multi-site management, including Live Copy functionality, automated translations, streamlined publishing workflows, and robust versioning capabilities, Magnolia provides multilingual support and ensures that all content, regardless of location or specific page placement, remains relevant, up-to-date, and consistent.
我们的白皮书探讨了搭建为线上业务搭建系统的常见挑战,介绍了构建数字体验平台的框架,并解释了前后端分离和混合型前后端分离 CMS 的优势。我们还为您介绍了如何选择适合自身企业的数字体验平台。
前后端分离相的架构让前端通过 API 从电商后台系统中获取价格、库存、 SKU 等产品数据;同时 CMS 通过 API 为前端提供内容。
前后端分离的架构让您的现有系统能为未来可能出现的任何数字交互渠道提供一流的购物体验。
通过使用 Magnolia,您的营销团队和技术人员能够共同为客户打造一流的线上购物体验。集成 CMS 和电商后台系统,结合前后端分离的架构,让您的团队能以最高的效率为所有数字渠道提供个性化的内容和产品体验。
Headless commerce is an architectural approach where the frontend presentation layer of an e-commerce system is separated from the backend commerce layer in a process known as decoupling. This decoupling allows an e-commerce headless platform to deliver engaging and consistent experiences across multiple channels, such as websites, mobile apps, and voice assistants.
Some key benefits of headless commerce are as follows:
Increased customer loyalty: Integrated experiences and rewards programs across various touchpoints foster customer loyalty by delivering individualized content based on context, location, and previous interactions.
The headless CMS is an integral part of headless commerce architecture, working with the ecommerce platform and other technologies like customer relationship management (CRM), product information management (PIM), digital asset management (DAM), and search to provide comprehensive tools and functionalities.
Headless commerce is an architectural approach that decouples the frontend layer from the backend commerce layer, enabling businesses to deliver engaging shopping experiences across multiple channels. Headless commerce focuses on e-commerce functionalities.
In contrast, a headless CMS separates content modeling, creation and management from the presentation layer, allowing for efficient content creation, organization, distribution, and storage across various platforms and devices. Headless CMS emphasizes flexible content management and delivery.
A headless storefront is a frontend interface or application separated or decoupled from the backend commerce layer. It allows businesses to launch their online store on any device and leverage modern frontend technologies, providing customers with flexibility and engaging online shopping experiences while avoiding the complexities and costs of building from scratch.
Magnolia integrates with the following digital storefronts:
Search engine optimization (SEO) refers to optimizing a website to enhance its ranking and visibility in search engines.
Magnolia provides built-in features to ensure that all SEO basics — like title, meta keywords, meta description, canonical URL — and linking, are correctly implemented. They also offer an out-of-the-box integration with Siteimprove, which offers more advanced SEO, compliance, and accessibility features.
When opting for a headless approach, Magnolia provides best practices and blueprints for implementing server-side rendering (SSR) or static site generation (SSG) with different frontend frameworks, allowing for optimal SEO considerations. This comprehensive approach helps website owners optimize their content for search engines and ensure compliance with SEO standards and accessibility guidelines.
Headless commerce significantly impacts customers by improving their overall experience and increasing customer loyalty. By leveraging modern frontend technologies like React, Angular, Vue, Next, etc., businesses can build single-page applications (SPAs) or progressive web applications (PWAs), websites, and applications that load faster, perform better, and provide a superior user experience. This translates to a smoother and more enjoyable online shopping experience for customers.
Additionally, with headless commerce, businesses can manage content centrally and reuse it across various customer touchpoints and channels. This enables the delivery of authentic omnichannel experiences, where customers can interact with the brand seamlessly across different locations and platforms. Brands can thus deliver individualized content throughout the customer journey that adapts to each customer's unique context, enhancing the overall online shopping experience and increasing customer satisfaction and loyalty.
In the context of a headless CMS, "headless" means decoupling of the frontend presentation layer ("head") from the content management system (CMS) backend. In a traditional platform, the frontend and backend systems are tightly integrated, meaning the CMS is responsible for content management and presentation.
In a headless CMS architecture, the CMS backend system is responsible solely for content management, while separate frontend applications or channels handle the presentation layer. The content is delivered via APIs (Application Programming Interfaces), allowing it to be consumed and displayed on various devices and platforms, such as websites, mobile applications, smart devices, or other digital touchpoints.
Magnolia's headless solution empowers businesses with flexible content management, seamless integration, and personalized experiences across multiple channels and touchpoints.
Headless commerce benefits ecommerce businesses, omnichannel businesses, content-driven websites, global businesses, organizations with complex tech stacks, and development teams.
Adopting the headless commerce approach enables personalized and consistent shopping experiences across multiple channels, integrates online and offline sales channels, enhances content delivery, adapts to different regions and languages, integrates with existing systems, and provides flexibility and customization.
了解 Magnolia 如何能帮您提高线上销售额。