More Success in B2B Ecommerce
Find out how you can successfully meet the challenges of modern B2B commerce across teams - with the right CMS.
Brands often look at their digital ecosystem with fresh sets of eyes, wondering whether their technology still serves them well. If you’re part of a team designing your company’s digital experience platform, we can help you build a future-proof technology stack that enables your merchandising and marketing teams to deliver engaging digital shopping experiences.
Due to the decoupling of your frontend and backend, changes made to one do not require corresponding changes. This grants your frontend developers the freedom to utilize their preferred frontend technology while enabling your integration developers and architects to seamlessly integrate various cutting-edge technologies.
Headless commerce makes product data and services available from one central commerce system and gives front ends access to a single content hub. This approach enables web apps, digital signage, or wearables to reuse the same data and content, making shopping, branding, and messaging consistent across channels.
A headless architecture allows you to effectively optimize your frontend’s load time using static site generation (SSG) or the Jamstack, helping you improve conversion and SEO through better performance.
Digital commerce is crucial for businesses undergoing modern digital transformation. But ecommerce isn’t just a technology add-on. Check out the five takeaways from one of the top minds in ecommerce, Hannu Vangsgaard, and learn how to get your business prepared.
Magnolia is a digital experience platform (DXP) designed to help businesses create, manage, and optimize their digital experiences across various channels, such as websites, mobile applications, and other digital touchpoints. Among the suite of tools is the headless content management system (CMS).
Magnolia's capabilities as a robust, enterprise-grade headless ecommerce CMS decouple the frontend presentation layer from the backend infrastructure, enabling greater agility and scalability in e-commerce implementations. This headless approach offers comprehensive content management capabilities, empowering businesses to centralize and manage their content efficiently and maintain consistency across channels for an unparalleled shopping journey.
Magnolia can seamlessly accommodate integration with specialized third-party ecommerce platforms like Salesforce Commerce Cloud, Commercetools and Adobe Commerce, allowing ecommerce brands to leverage their preferred solutions without hindrance. Magnolia’s headless-ready built-in native features for personalization, empower businesses to distribute digital content proficiently across diverse channels and curate engaging user experiences.
As a robust, enterprise-grade headless content platform, Magnolia offers a central content pool, serving as a single source of truth for all content and data. It seamlessly integrates with systems such as Product Information Management (PIM), marketing automation, and third-party analytics, consolidating the content and data in a standardized, reusable format for any channel.
Editors can optimize engagement and conversions within a single workflow, leveraging Magnolia's capabilities without switching context between different specialized marketing tools. Forthcoming support for A/B/n testing functionality in the headless framework will also allow editors to enhance their content strategies iteratively.
Magnolia boasts enterprise-level readiness, making global rollouts of personalized content across multiple sites, languages, and channels effortless. Leveraging advanced multi-site management, including Live Copy functionality, automated translations, streamlined publishing workflows, and robust versioning capabilities, Magnolia provides multilingual support and ensures that all content, regardless of location or specific page placement, remains relevant, up-to-date, and consistent.
When bringing multiple big-name brands like Sainsbury’s, Habitat and Argos under one roof, avoiding significant downtime is vital. Magnolia has allowed us to bring these brands together seamlessly, providing a digital infrastructure that puts customer experience first, regardless of which channel, device or platform shoppers are using. Since the switch, customer satisfaction scores have reached a record high.
Our white paper explores common challenges in ecommerce, introduces a framework for architecting a DX platform, and explains the benefits of a headless and hybrid-headless CMS. We also give you a list of the top-10 features to check when selecting a new CMS for ecommerce re-platforming.
Find out how a switch to Magnolia can increase your ecommerce sales.