Compose Your Own Ecommerce Stack

Many brands look at their digital ecosystem with new eyes, wondering if their technology is still serving them well. Suppose you are part of a team designing your company’s digital experience platform. In that case, we want to help you build a future-proof technology stack that enables your merchandising and marketing teams to deliver engaging digital shopping experiences.

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Flexible tech stack

Because your front end is decoupled from your backend, you can change the front end without changing the backend and vice versa, giving your web developers the freedom to use the front-end technology of their choice, and allowing your integration developers and architects to flexibly integrate best-of-breed technologies.

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Omnichannel Experiences

Headless commerce makes product data and services available from one central commerce system and gives front ends access to a single content hub. This approach enables web apps, digital signage, or wearables to reuse the same data and content, making shopping, branding, and messaging consistent across channels.

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Faster experiences

A headless architecture allows you to better optimize your front ends’ load time using Static Site Generation (SSG) or the Jamstack, helping you improve conversion and SEO through better performance.

Digital commerce is crucial for businesses undergoing modern digital transformation. But ecommerce isn’t just a technology add-on. Check out the five takeaways from one of the top minds in ecommerce, Hannu Vangsgaard, and learn how to get your business prepared.

Interview Hannu Vangsgaard, Digital Business Accelerator
When bringing multiple big-name brands like Sainsbury’s, Habitat and Argos under one roof, avoiding significant downtime is vital. Magnolia has allowed us to bring these brands together seamlessly, providing a digital infrastructure that puts customer experience first, regardless of which channel, device or platform shoppers are using. Since the switch, customer satisfaction scores have reached a record high.
Rob Sargent

Rob Sargent

Senior Lead Product Manager at Sainsbury’s


Is Your Tech Stack Still Fit for Purpose?

Our white paper explores common challenges in ecommerce, introduces a framework for architecting a DX platform, and explains the benefits of a headless and hybrid-headless CMS. We also give you a list of the top-10 features to check when selecting a new CMS for ecommerce re-platforming.

Unified Shopping Experience

Headless Commerce Is Making Innovation the Norm

The term headless commerce refers to an ecommerce architecture that separates - or decouples - the front end from the backend. It means that the commerce system does not provide its own front end.

Instead, many custom front ends connect to the commerce system via APIs to consume its product data and services. A headless CMS is another component in the headless commerce stack, providing clean content via APIs.

A headless architecture in combination with custom front-end development allows you to merge commerce and content seamlessly to provide modern and unique commerce experiences.


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Managing DX with Magnolia

Magnolia empowers both your marketers and developers to co-create modern shopping experiences. Our platform integrates with your commerce system and together we provide the capabilities your teams need to meet your CX goals and revenue target.

Book Your Personal Ecommerce Demo Now

Ready to streamline your ecommerce ecosystem and deliver the best experience to your customers?

Find out how a switch to Magnolia can increase your ecommerce sales.