Magnolia for

Magnolia is an excellent content management and experience platform for eCommerce. It’s very convenient for fast enablement and experimentation, and ready for scalability and growth.

What Makes Magnolia the Perfect Content Platform for eCommerce

Integrating with leading eCommerce platforms, Magnolia orchestrates your content and data to bring easy management and optimization to the shopping experience.

Easy authoring

With Magnolia, authors can use a WYSIWYG visual page builder to edit websites and apps built with React, Angular, or Vue. They can edit the layout of any eCommerce experience, see a live preview, and gain context of where the content gets delivered. 

Prebuilt eCommerce connectors

Get an extensive choice of prebuilt connectors to leading eCommerce platforms like Salesforce, SAP, commercetools and Adobe Commerce. Plus with simple YAML configuration you can connect any other system you need today, or in the future. 

Unlimited integrations

We make it easy to connect to other digital solutions, whether that is DAM, CRM, Analytics or any custom system. Bring together products, assets, customer data and more, and create personalized shopping experiences across multiple channels. 


Manage multi-country and multi-brand rollouts with ease. Our Live Copy feature and translation integrations allow you to manage complex multisite installations without duplicating efforts, and bring automation to your translation workflows. 

Personalization at scale

Track your customers' needs and interests, and engage them with tailored products and offers. Magnolia allows you to do complex targeting with ease and use your content pools to engage shoppers at every step in their journey. 

Tied in analytics and insights

Track the performance of your products and campaigns, and see the insights without ever having to leave your Magnolia screen. Flexibly display the metrics you are interested in, and get detailed insights about traffic, engagement and conversions.

Our eCommerce Technology Partners

Benefits for More Profitable Sales

More speed

Create new landing pages, brand sites, and languages faster with a flexible framework that allows you to reuse components and services for every new digital experience you launch.

Better marketing

Compelling product pages, blogs, how-to's; create these, and more, all from one platform to attract and educate buyers. Use personalization to deliver more tailored content throughout their journey, and tied in analytics to understand what works and what you can improve in terms of traffic sources, product performance, and more.

Lower cost of ownership

Plug Magnolia into your existing tech stack and maintain your technology investments without the need to rip and replace. Magnolia also comes with 80% more features than slim headless systems, so you don't have hidden development costs.

Headless, Headed or Any Combination

A headless CMS allows for content to be managed in one hub and reused across multiple touchpoints. You can use Magnolia to power your storefront, or just consume our APIs to deliver content to your website, SPA, PWA, IoT app, digital signage, or any frontend you need.

Cloud Performance and Scalability

Get stellar performance, high availability, and robust security from Magnolia’s cloud solutions. Based on APIs, they are easy to integrate with other services in the cloud.

Recognized by Leading Analysts

Forrester Wave™ for Digital Experience Platforms (DXPs), Q3 2021

Magnolia has been recognized by Forrester as one of the 13 most significant DXP providers in the market.

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Gartner Magic Quadrant for Digital Experience Platforms 2021

Magnolia was placed furthest on completeness of vision among the Niche Players in the Magic Quadrant.

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Ars Logica Compass Guide to Web Content Management, Q4 2020

Magnolia has been recognized in this independent review of technology platforms.

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More eCommerce Resources

Product Brief eCommerce
Commerce Connector Pack

Overcome the CMS limitations of your eCommerce system and accelerate integration with Magnolia's Commerce Connector Pack.

Commerce Connector Pack
Whitepaper eCommerce
The Fusion of Content and Commerce

Download your free white paper on providing digital experiences for tomorrow’s customers. Brought to you by commercetools and Magnolia.

The Fusion of Content and Commerce
Webinar DXP
Webinar: Delivering on Digital

Delight Your Customers With Superior Content Experiences

Delivering on Digital

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