Create digital experiences that resonate with your target audience without touching any code. All on a single screen.
Air Europa is a Spanish airline founded in 1984 with a hub in Madrid. The company operates in more than 25 markets, in 8 languages and a large part of its market is in Latin America and Europe.
In recent years, Air Europa generated great growth online, promoting sales through its direct channels, which became the first sales channel within the company.
They had a proprietary development CMS that generated stability problems, especially when it came to working on a complex website with 29 sites (1 to 5 languages per site) different languages globally.
To continue growing, they concluded that at a technical level they should choose new tools and make a relaunch based on four pillars:
As the company's website is the main sales channel through which passengers buy Air Europa services, it was internally concluded that they needed to build a new hybrid website based on two parts:
They were looking for a CMS that would allow them
Magnolia met all their requirements and was specially chosen because of the Live Copy tool which gave them the possibility of having specific variations or content for each market but keeping the core of the language unified.
Thanks to Magnolia's flexibility and agility, Air Europa can:
+40 reusable components
+25 markets with personalized content
With Magnolia, we've been able to finish in 5 days a job that took us weeks and was highly stressful.
The customization possibilities and being able to work independently of development allow us to perform much faster.
We needed a CMS that was flexible, open, simple, and supported by a very large community. So we chose Magnolia.
You already have a DXP! Even if you don’t think you have a DXP, you still do. All of the many tools you use in combination to launch digital experiences are in fact your Digital Experience Platform.
With our DXP benchmark tool, you’ll get a personalized report to see your DXP Maturity level, get recommendations and see how you compare with others.
Request a personal demo tailored to your business needs.