Creating DX

Create great customer experiences and marketing campaigns without learning new processes or being slowed down by IT.

Benefits for Marketers

Easy authoring

Build complete web pages in an intuitive What-you-see-is-what-you-get (WYSIWYG) fashion. Select the components you need, configure them as you wish, and place them where you want.

Content reuse

Create once, publish everywhere (COPE). Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a product, you only need to maintain it in one place.

Omnichannel campaigns

Create and manage the entire customer experience of a targeted campaign in one place, without touching any code. You can publish campaigns with just a click, and re-run at any time.

Personalization at scale

Track user behavior on any Magnolia touchpoint, make digital enrollment effortless with forms, and get a 360-degree view of your customers to individualize engagement at every step in their journey.

Testing and optimization

Optimize the performance of your content, and convert more visitors into leads. Magnolia allows you to test multiple variants and determine which option is preferred by each audience. It also persists the winning variant to the CMS easily.

Tied in analytics and insights

Get detailed insights about traffic, engagement and conversions, across your entire website or specific pages. Connect any analytics tools you need, and aggregate data into a single dashboard in Magnolia.

A Smarter Way to Connect to Your Customers

Get a single access point to all your content, assets and media, and powerful curation capabilities to put the right content in front of the right audience, regardless of channel. 

Magnolia is extremely powerful and easy to use, enabling you to create digital experiences with full editorial freedom from IT. It also allows you to use all your favorite Martech tools, in one connected user experience. No more context switching or disjointed experiences.

All Your Martech Stack Connected

“In just over a month we trained more than 350 hotels and 500 users. In a week, they had already created 40 landing pages.”
 José María Tomás Llompart

José María Tomás Llompart

Digital Channels and Distribution Manager, Meliá Hotels

It’s fun working with Magnolia, it’s really easy and it fulfills all our needs: be where the user is, and deliver the right content, at the right time to the right person.
Wiebke Reissig

Wiebke Reissig

Team Lead Online Marketing, JobRad

Thanks to Magnolia and its features, our website’s visitors are now more likely to choose our offer because they receive relevant content and personalized information. Instead of showing them the product we want to sell them, we can suggest the product they need, based on their previous visits.
Ewa Krassowska

Ewa Krassowska

Marketing Manager, Alior Bank


Get Ready for the Modern Digital Experience

DXP, headless, Single-page apps are all concepts that you may hear your IT team exploring. But what are they and why are they important to create modern and differentiating experiences for your customers? Read below to find out and start speaking the same language as your IT team.

DXP (Digital Experience Platform)

A DXP makes it easy to connect to other parts of the marketing tech stack, including analytics, customer data, marketing automation and eCommerce, to provide the ultimate digital experience for customers. It takes multiple integrated technologies to control a wide span of customer touchpoints. It takes one central platform to be the control center for this expanded experience. A DXP brings a single point of control for all content and experiences, improved insights and true omnichannel possibilities.

Learn more about our DXP

Headless CMS

A headless CMS enables you to produce content once, and then publish it to any device or customer touchpoint without restrictions. It doesn’t force any templates or themes (also known as “heads” or front-end delivery layers) onto the content created within it. Instead, APIs (Application Programming Interfaces)—which enable two technologies to communicate—are used to send that template-less content to any device, from smartwatches to virtual reality headsets, and everything in between.

Learn more about our headless CMS

SPAs (Single-Page Apps)

Compared to traditional websites, a single page application (SPA) is a web-based app that pre-loads within the browser. In doing so, the SPA removes the need for constant reloading of the full webpage, and it only dynamically reloads the relevant content for each user interaction. This results in a user experience that is faster when transitioning between different navigational sections, and a more modern look & feel.

Learn more about our Visual SPA Editor

Recognized by Leading Analysts

Forrester Wave™ for Digital Experience Platforms (DXPs), Q3 2021

Magnolia has been recognized by Forrester as one of the 13 most significant DXP providers in the market.

Download the Report

Gartner Magic Quadrant for Digital Experience Platforms 2021

Magnolia was placed furthest on completeness of vision among the Niche Players in the Magic Quadrant.

Download the Report

Ars Logica Compass Guide to Web Content Management, Q4 2020

Magnolia has been recognized in this independent review of technology platforms.

Download the Report

More Resources

All Resources
Whitepaper DXP
The Marketers Survey Report

A survey among marketing professionals about their understanding of digital experience platforms.

The Marketers Survey Report
Magnolia Case Studies

Learn how our customers are creating great digital experiences with Magnolia.

Case Studies
Magnolia Features

Magnolia allows you to manage all your content and media in one place, and create personalized experiences across multiple channels. See an overview of key capabilities and benefits.

All Features
Magnolia Connector Packs

Connector packs natively extend Magnolia into your other core digital systems. You get blueprints for easy integration, off-the-shelf connectors, and flexibility to change products at any time.

Connector Packs and Integrations

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