A survey among marketing professionals about their understanding of digital experience platforms.
Create great customer experiences and marketing campaigns without learning new processes or being slowed down by IT.
Build complete web pages in an intuitive What-you-see-is-what-you-get (WYSIWYG) fashion. Select the components you need, configure them as you wish, and place them where you want.
Create once, publish everywhere (COPE). Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a product, you only need to maintain it in one place.
Create and manage the entire customer experience of a targeted campaign in one place, without touching any code. You can publish campaigns with just a click, and re-run at any time.
Track user behavior on any Magnolia touchpoint, make digital enrollment effortless with forms, and get a 360-degree view of your customers to individualize engagement at every step in their journey.
Optimize the performance of your content, and convert more visitors into leads. Magnolia allows you to test multiple variants and determine which option is preferred by each audience. It also persists the winning variant to the CMS easily.
Get detailed insights about traffic, engagement and conversions, across your entire website or specific pages. Connect any analytics tools you need, and aggregate data into a single dashboard in Magnolia.
Get a single access point to all your content, assets and media, and powerful curation capabilities to put the right content in front of the right audience, regardless of channel.
Magnolia is extremely powerful and easy to use, enabling you to create digital experiences with full editorial freedom from IT. It also allows you to use all your favorite Martech tools, in one connected user experience. No more context switching or disjointed experiences.
“In just over a month we trained more than 350 hotels and 500 users. In a week, they had already created 40 landing pages.”
It’s fun working with Magnolia, it’s really easy and it fulfills all our needs: be where the user is, and deliver the right content, at the right time to the right person.
Thanks to Magnolia and its features, our website’s visitors are now more likely to choose our offer because they receive relevant content and personalized information. Instead of showing them the product we want to sell them, we can suggest the product they need, based on their previous visits.
DXP, headless, Single-page apps are all concepts that you may hear your IT team exploring. But what are they and why are they important to create modern and differentiating experiences for your customers? Read below to find out and start speaking the same language as your IT team.
A DXP makes it easy to connect to other parts of the marketing tech stack, including analytics, customer data, marketing automation and eCommerce, to provide the ultimate digital experience for customers. It takes multiple integrated technologies to control a wide span of customer touchpoints. It takes one central platform to be the control center for this expanded experience. A DXP brings a single point of control for all content and experiences, improved insights and true omnichannel possibilities.Learn more about our DXP
A headless CMS enables you to produce content once, and then publish it to any device or customer touchpoint without restrictions. It doesn’t force any templates or themes (also known as “heads” or front-end delivery layers) onto the content created within it. Instead, APIs (Application Programming Interfaces)—which enable two technologies to communicate—are used to send that template-less content to any device, from smartwatches to virtual reality headsets, and everything in between.Learn more about our headless CMS
Compared to traditional websites, a single page application (SPA) is a web-based app that pre-loads within the browser. In doing so, the SPA removes the need for constant reloading of the full webpage, and it only dynamically reloads the relevant content for each user interaction. This results in a user experience that is faster when transitioning between different navigational sections, and a more modern look & feel.Learn more about our Visual SPA Editor