The Magnolia difference
Easy to use and effective
A slick modern UI, streamlined workflows across the CMS and all connected systems, along with out-of-the-box tools to create, plan and optimize experiences make Magnolia truly best-in-class for marketers and authors.
Automation powered by AI makes tasks such as tagging, search and personalization even faster, scalable and more effective.
Flexible and lightning fast
Magnolia is built on a highly flexibile architecture, open standards and rich set of integration points. You get full flexibility to employ microservices and to deliver experiences with a headless approach, fully server-rendered or any combination.
Inspired by frontend development practices, our unique light-weight development approach brings the fastest possible time-to-value.
Your benefits and use cases
Build your fully tailored
digital platform
Assemble a flexible, yet durable DX stack with Magnolia at its core. Powerful APIs and our unique Connector Packs accelerate integrations and bring all available content and data inside Magnolia—in one unified UI.
Create and preview experiences for any channel
Manage content in one hub, without the need for legacy migration, and reuse across channels with no restrictions. Authors get full experience preview and visual controls to craft amazing connected experiences.
Accelerate personalization
and optimization
Boost performance with Magnolia’s personalization and optimization capabilities. Actionable data and insights are tightly coupled to content and embedded in the authoring UI, speeding optimization cycles.
How we stack against the competition
| Suites and legacy solutions | SaaS only solutions | Magnolia | |
|---|---|---|---|
|
Ease of use |
Workflows across integrated suite tools often fragmented and cumbersome
|
Very limited and poor authoring tools (most solutions offer form-editing only) |
Best-in-class for author experience (structured content editing, WYSIWYG, visual SPA editor, full experience preview) |
| Ease of integration |
Complex and typically closed codebase makes integration with non-suite systems difficult, producing vendor lock-in
|
Limited out-of-the-box connectors. New extensions and integrations take major development resources |
Open standards, powerful APIs, and productized Connector Packs streamline and accelerate integrations |
| Headless & omnichannel |
Limited architectural flexibility for headless and microservices
|
Headless native and highly flexible, however lack of mature authoring tools leaves practitioners “in the dark”
|
Headless with more flexibility (go headless, user server-side rendering, or any combination). Authors get full visual controls and preview |
| Time to value |
Steep learning and development curve due to monolithic and complex codebase
|
Fast to start with, but further growth usually difficult (customization and extension takes major development resources)
|
Light and fast to deploy (our unique Light Development approach offers the fastest possible time to value) |
| TCO |
Steeper license, development and infrastructure costs
|
Less expensive to get started, but hidden costs of missing features increases TCO |
Best cost to value ratio and transparency |
What customers say
Magnolia is twice as fast as our old CMS. It delivers the availability, performance and scalability that we needed.
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Magnolia is a million times faster and easier, and has given freedom to our creative, marketing and developing teams. Our potential for conversions has increased dramatically.
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The combination of highly flexible architecture, ease of use and ability to integrate a large variety of business applications has been proven with the project.
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It’s fun working with Magnolia, it’s really easy and it fulfills all our needs:
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be where the user is, and deliver the right content, at the right time to the right person.
What analysts say
Magnolia was the only vendor added to the Gartner Magic Quadrant for WCM in 2019. Magnolia was positioned the furthest for completeness of vision in the Niche Players quadrant.
Magnolia was named a Contender in the latest Forrester Wave for WCMS. According to the Forrester report, “Magnolia references routinely cite how ‘approachable’ the solution is”.