Business-ready architecture. Magnolia recognized as a Visionary.
The 2023 Gartner Magic Quadrant for Digital Experience Platforms (DXPs) evaluates various platforms driving digital content delivery and highlights current industry trends. Use the Magic Quadrant to identify vendors that meet your company’s needs in terms of digital customer experience and omnichannel experience.
We're proud to have been recognized again in their latest report for our outstanding capabilities in driving digital content delivery. We believe that our capabilities have been recognized for making a significant impact on the world's largest businesses. These capabilities include an open, modular, and composable architecture; a unified approach to integrations that enables the Magnolia UI to display data from connected systems, allowing business users to effortlessly access and utilize relevant information; and our enterprise-grade editorial capabilities.
Magnolia's API-first architectural approach empowers content managers to leverage existing digital experience infrastructure and seamlessly integrate with other systems and technologies. This enables them to customize their digital experience stacks to deliver personalized experiences for the individual end user.
In this report, you’ll discover:
- The strengths and cautions of various DXPs on the market to help you find the right DXP for your business users
- The current industry trends shaping the digital customer experience landscape, helping them stay ahead in the digital marketing realm.
“As we’ve continued to grow, we’re seeing more and more enterprises turn to Gartner as a trusted resource to help navigate the DXP technical landscape, and Magnolia is proud to be recognized as a Visionary again in this year’s Magic Quadrant for DXPs.
We believe that our efforts to simplify and accelerate digital initiatives have helped us in getting acknowledged in the report by Gartner.”
FAQs
Who is Gartner?
Gartner, Inc. delivers actionable, objective insight to executives and their teams.
What is a Magic Quadrant?
According to Gartner, “A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high, and provider differentiation is distinct.”
Every year, Gartner publishes its Magic Quadrant for Digital Experience Platforms (DXPs), a report assessing the key DXPs on the market.
What is a DXP?
According to Gartner, “A digital experience platform (DXP) is a well-integrated set of technologies designed to enable the composition, management, delivery, and optimization of contextualized digital experiences across multi-experience customer journeys.
A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens, and students, and help ensure continuity across the full customer lifetime journey. It provides the presentation orchestration that binds together capabilities from multiple applications to form seamless digital experiences.
A DXP forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B), and business-to-employee (B2E) use cases.”
A DXP empowers business users and development teams to optimize the customer experience across various touchpoints. With a unified platform, you can efficiently manage and deliver digital content through websites, mobile apps, and other channels, creating engaging omnichannel experiences for your target audience.
What does composability mean?
A composable DXP works as the backbone of your digital content. You can tailor it around your existing processes and infrastructures. APIs and DXP integrations become your building blocks, so you can deliver a digital experience as quickly as your audience needs it.
Composability in DXP means combining your entire marketing stack, including content management, marketing automation, e-commerce, personalization, and analytics. Rather than having to think of all of these tools as separate entities, they can be viewed as a group of DXP partners. This single access point makes it easy to connect with your customers in a smarter way.
By leveraging a composable DXP, your business can establish a solid foundation for digital content delivery. This approach allows you to tailor the DXP around your existing processes and infrastructures.
What is a headless CMS?
A headless content management system is a CMS with a headless architecture that provides content authoring and management capabilities without being tightly coupled to a specific front-end presentation layer.
In a headless architecture, the CMS is a back-end system that provides APIs to deliver different content types to various front-end applications, which the engineering team can develop independently and tailor for specific channels or devices.
Magnolia, a CMS with headless capabilities, has several unique features that allow dynamic architectural scenarios like personalization, customization, and easy integration with other systems.
By adopting a headless approach, Magnolia empowers businesses to deliver tailored digital experiences across multiple channels, thus offering unparalleled versatility and adaptability for creating engaging online experiences.
What are some benefits of a headless CMS?
Seamless omnichannel integration: By leveraging APIs, a headless CMS integrates and distributes content across various channels, including emerging platforms like IoT devices. This enables brands to effortlessly foster their omnichannel content distribution while maintaining a connected ecosystem.
API-first approach architecture: Headless CMS utilization of APIs extends beyond facilitating communication between the CMS and the front-end presentation layer. It also enables the seamless flow of data in both directions. As a result, brands can effortlessly collect data from multiple touchpoints and utilize it for personalized, exceptional customer experiences and targeted marketing strategies.
About the Report
Title: 2023 Gartner Magic Quadrant for Digital Experience Platforms
Analysts: Irina Guseva, John Field, Mike Lowndes, and Jim Murphy
Published: March 14, 2023
Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Magnolia.
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