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Purolite, the leading manufacturer of quality ion exchange, catalyst, adsorbent, and specialty high-performance resins, built their global digital enterprise on Magnolia to more quickly introduce innovative and unparalleled solutions to market.
Healthcare & Life Science
United States
Purolite is the global leader in the development, production, and distribution of ion exchange resins, serving multiple industry verticals including Pharmaceutical, Food, Power, Electronics, and Life Sciences.
With sales and marketing efforts spanning the globe, and over a 1,500 technically complex products, Purolite needed a digital business platform capable of scaling, localizing, and globalizing its enterprise. With the dedicated assistance of Magnolia partner Williams Forrest, Purolite has relaunched their global website on Magnolia CMS.
Purolite, the world’s leading manufacturer of ion exchange specialty high-performance resins, approached Williams Forrest in 2016 for a complete re-architecture of their global web platform in the Magnolia CMS.
With thousands of products in their catalog, each with dozens of technical and chemical attributes, Purolite also required a consolidated data model with a massive scope to serve the needs of its client, global field offices, and multiple business units.
As a Magnolia Premier Partner, WF provided the expertise required to build a performant, multilingual site with a beautiful UI and a completely customized administration portal for content and product management. Just as the Agil e process encourages, the project continued to evolve throughout the development process to include consideration for language localization in a dozen variations, a discrete news and blog feed for the Life Sciences division, robust behavioral tracking, and CRM integration.
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Whether you plan to replace your ecommerce CMS or compose your own ecommerce platform - Magnolia’s got you covered.