See an overview of personalization capabilities in Magnolia.
Website personalization starts with data. With Magnolia, you can track your customers’ journeys and how they interact with your content at any step.
Define audiences by individual traits or segment your visitors into meaningful groups. Integrate Magnolia CMS with your analytics, CRM and third-party systems, and combine data insights for a 360-degree view of your customers.
Magnolia lets you combine explicit and implicit personalization to offer your customers the right content at the right moment.
Target customers based on their explicit preferences that you collect via forms within Magnolia or via connected systems. Enrich with insights from past behavior and deliver truly individualized experiences.
Did someone visit a product page or add the product to cart? Keep your customers engaged throughout the funnel with content recommended by the system based on real-time insights from the user journey.
Showing visitors content tailored to their interests increases both conversion rates and and general customer satisfaction.
You don't need to begin personalizing for every single buying scenario for all the different personas that fit your customers. Start with something small, like geolocation.
If it's January and you're a global fashion retailer, personalize your e-shop banner so that Australian customers see summer clothing articles. For your North American visitors, display items from your winter line.
What groups do your visitors fall into? Can you split them by language, location, age, browsing behavior (such as return visitors)?
Figure out the most important segments for your business and focus on creating content for those segments.
Creating personalized website content for different segments can seem like a daunting task: how much content do you need? Focus less on creating new content and more on tagging the content you have.
If an image is tagged with "trendy" and "miillenial", you'll know you can use it any time you need content to appeal to fashionable twenty-somethings.
Where do you interact most often with your customers? What touchpoints drive conversions?
Begin mapping out your customers' journey and take a look at where content plays a role. Focus on the key touchpoints to optimize your personalization efforts.
Our video gives you a quick look at how to leverage content tagging to up your personalization game. But don't stop there:
Get an overview of how tagging content can help you with personalization
Thanks to Magnolia and its features, our website’s visitors are now more likely to choose our offer because they receive relevant content and personalized information.