Alior Bank wanted to create a new customer-friendly website with a strong emphasis on sales. The project was designed and implemented in partnership with Efigence – a company specializing in designing customer experience, delivering and implementing innovative technologies, and providing innovative consulting for banks and financial services.
Bank products and services are now presented by intuitive product pages. Website content and ads are personalized to give visitors relevant information that fits their needs. Alior Bank and Efigence also used Magnolia to create new contact and sales forms which can be multiplied and implemented quickly and easily, without needing IT support.
An intuitive search experience
The site’s main navigation tool, created by Efigence, is a semantic search engine, similar to the most popular search engines. It allows visitors to look for information in an intuitive way, predicting and suggesting words and phrases that guide visitors to relevant search results. Google Chrome mobile users can also voice search, allowing them to search for information in a convenient way when they’re on the move.
Easy to create forms and landing pages
A dedicated landing page template allows Alior Bank to quickly create landing pages, without having to hire external agencies at additional cost. Magnolia’s highly customizable form component allows it to create new forms to collect important data. Depending on the product and client segment, Alior Bank can choose the necessary fields and the way the data is processed.
Targeting visitors throughout the user journey
Magnolia helped Alior Bank to enhance sales in several ways. Dedicated, personalized versions of the same pages displayed to specific target groups of visitors allow Alior Bank to provide relevant information. Statistical tools allow Alior Bank to verify user journeys, find out which pages are visited the most often, and then optimize content and introduce new sales solutions. In addition, new page templates aimed at increasing sales enable rewritten content to be SEO friendly.