Highlighted benefits
Unified customer data
Track user behavior on any Magnolia touchpoint, make digital enrollment effortless with forms, and integrate your customer data platform to create create a 360-degree view of your customers.
Flexible personalization
Use your content pools and Magnolia’s capabilities to engage your audiences. Define segments and personas, and fully individualize experiences according to user profile and intent.
Testing & optimization
Increase engagement with A/B testing and optimization. Configure experiments in Magnolia, and let the Google Analytics integration take care of distributing and analyzing the variants.
Blueprints for Deep Personalization
Personalize and convert
Optimize in one workflow
Manual processes and switching between tools can't sustain a superior digital presence. Magnolia connects to Siteimprove Intelligence Platform so you'll have SEO management, accessibility monitoring, and content quality optimization at your fingertips.
See metrics in context
Magnolia's native analytics integration framework lets you take advantage of data directly in the authoring UI, coupled to content. You can use our connectors to Google Analytics or Matomo, or connect your preferred tools.
Thanks to Magnolia and its features, our website’s visitors are now more likely to choose our offer because they receive relevant content and personalized information.
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Individualize experiences
Our latest Personalization blog articles
Want to learn more about Personalization?
Check out other Magnolia features
Campaign Management
Omnichannel Content Hub
DX Architecture