Personalization and insights

No more complex coding or brittle workarounds. Magnolia DXP lets marketers easily build, test, and deliver personalized experiences for any audience, all from a single visual workspace.

• No-code segmenting: Group visitors by behavior, location, or device, then visually swap components and copy directly inside your page editor.
• Cross-channel delivery: Personalize across your website, mobile app, or customer portal without waiting on developers.
• AI-enhanced scaling: Instantly generate and configure content variants for specific audience segments using integrated third-party AI, leaving final review in human hands.

Don't let “summary fatigue” cost you a customer. Magnolia Answers, powered by ai12z, turns basic site search into an intelligent, personalized, and proactive digital assistant.

• Brand-safe AI conversations: Deliver natural dialogue grounded strictly in your approved content, designed to minimize hallucinations and operate within your governance framework.
• Action-oriented workflows: Connect securely to your CRM or commerce platforms to track orders or make product recommendations right inside the chat window.
• Real-time sync: Skip manual training. The moment your team publishes or updates a page, your digital assistant learns and instantly syncs the new information.

Optimize your experiences directly inside your DXP. Magnolia Experiments, powered by Kameleoon, embeds advanced A/B testing right into your visual content workspace.

• No-code visual editor: Create content variants and A/B test copy, images, and component layouts directly within the Magnolia editor.
• Smart traffic & audience control: Split visitor traffic across test variants and target specific audiences using traits already defined in Magnolia.
• Segment-level insights: Serve variants to specific visitor segments with trait-based audiences, so you learn what drives action for the audiences that matter most to your personalization strategy.