Highlighted benefits
Unified customer data
Track user behavior on any Magnolia touchpoint, make digital enrollment effortless with forms, and integrate your customer data platform to create create a 360-degree view of your customers.
Flexible personalization
Use your content pools and Magnolia’s capabilities to engage your audiences. Define segments and personas, and fully individualize experiences according to user profile and intent.
Testing & optimization
Increase engagement with A/B testing and optimization. Configure experiments in Magnolia, and let the Google Analytics integration take care of distributing and analyzing the variants.
Marketing tags
Track performance with marketing tags. Create tags, place them on pages and manage all tags (i.e web analytics, third-party content, advertising network code snippets) in Magnolia.
Embedded analytics
Magnolia’s flexible UI brings analytics from external systems straight into the authoring interface. You can flexibly display the data and see metrics in context, tightly coupled to content.
Search engine optimization
Magnolia’s powerful SEO module and integration with Siteimprove let you work with all aspects of SEO in one place. You get on-page diagnostics and recommendations to improve.
Personalize and convert
Individualize experiences
Optimize in one workflow
Manual processes and switching between tools can't sustain a superior digital presence. Magnolia connects to Siteimprove Intelligence Platform so you'll have SEO management, accessibility monitoring, and content quality optimization at your fingertips.
See metrics in context
Magnolia's native analytics integration framework lets you take advantage of data directly in the authoring UI, coupled to content. You can use our connectors to Google Analytics or Matomo, or connect your preferred tools.
Thanks to Magnolia and its features, our website’s visitors are now more likely to choose our offer because they receive relevant content and personalized information.
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Want to learn more about Personalization?
Check out other Magnolia features
Campaign Management
Omnichannel Content Hub
DX Architecture