Unified customer data
Track user behavior on any Magnolia touchpoint, make digital enrollment effortless with forms, and integrate your customer data platform to create create a 360-degree view of your customers.
Use your content pools and Magnolia’s capabilities to engage your audiences. Define segments and personas, and fully individualize experiences according to user profile and intent.
Testing & optimization
Increase engagement with A/B testing and optimization. Configure experiments in Magnolia, and let the Google Analytics integration take care of distributing and analyzing the variants.
Track performance with marketing tags. Create tags, place them on pages and manage all tags (i.e web analytics, third-party content, advertising network code snippets) in Magnolia.
Magnolia’s flexible UI brings analytics from external systems straight into the authoring interface. You can flexibly display the data and see metrics in context, tightly coupled to content.
Search engine optimization
Magnolia’s powerful SEO module and integration with Siteimprove let you work with all aspects of SEO in one place. You get on-page diagnostics and recommendations to improve.
Blueprints for Deep Personalization
Personalize and convert
Our latest Personalization blog articles
Want to learn more about Personalization?
Check out other Magnolia features
Omnichannel Content Hub