The RSPB invests in quality digital customer experiences, by selecting Magnolia as its new DXP

Jul 12, 2022 | 12:00 PM
RSPB web

London, UK, 12th July 2022 — The RSPB established in 1889, is the largest nature conservation charity in the country, and has today announced the selection of Magnolia as its new digital experience platform (DXP) to improve customer experiences on mobile and online.

The RSPB utilised the Gartner® analyst firm’s Magic Quadrant™ for DXP, which helped filter suitable and preferred digital experience platforms for their review. This helped highlight Magnolia as a potential fit, being rated as a “Visionary” solution and providing the extensive capabilities required in the project scope.

The RSPB approached Magnolia to help modernize their digital estate and improve their approach to content architecture. To streamline this digital estate, the RSPB needed a DXP that would allow content to be curated centrally and distributed at scale across their web estate and provide the flexibility to integrate with a host of different systems. Further aspects of importance for consideration included a solution that was headless with the capability to deploy using a WYSIWYG user interface, and the ability to personalize experiences.

The new Magnolia DXP will provide the RSPB’s customers with a professional, modern user experience, while offering staff a series of out-of-the-box tools to curate, plan and optimize digital content. With Magnolia’s Light Development, team members at the RSPB have the ability to work outside of back-end coding practices and use more modern configuration approaches instead. The result, providing greater speed and a huge reduction in helpdesk intervention.

Magnolia’s easy-to-use content creation tools, strong mobile optimization and Content Hub-led approach were also cited as key factors in the RSPB’s decision to adopt the new CMS. Commenting on the partnership, John Benfield, Website Product Owner said:At the RSPB, we needed a CMS that would not only allow us to optimize the user experience across our site but also to provide the light development solutions critically needed for our content and IT teams. The adoption of Magnolia’s DXP is allowing us to create a more up-to-date digital presence, and ultimately to provide a better digital experience for our customers.”

Chief Executive Officer at Magnolia, Tim Brown, added: “RSPB has long been an organization close to our hearts and we’re extremely proud to be helping them on the next stage of their digital journey. With Magnolia, the RSPB’s technical and marketing teams will be provided with greater flexibility to develop and launch digital content through our front-end light development, while visitors and site members will benefit from more engaging cross-channel content.”

To find out more about RSPB, visit, or for more information on Magnolia’s Content Management System or Digital Experience Platform, visit

About Magnolia

Magnolia is the world’s leading composable Digital Experience Platform, with over 450 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world.

Founded in Switzerland in 1997, Magnolia puts you first with a business-ready composable DXP that fits your unique digital delivery pipeline and accelerates your business outcomes. With a track record of 100% project success, Magnolia understands that each customer’s use cases are unique. Create a truly composable business by connecting every legacy and headless system. Streamline the way teams work with intelligent workflows and a full array of templates and blueprints. And provide a unified authoring experience that empowers every business user to get fast, personalized experiences live regardless of tech stack—ecommerce, PIM, marketing automation, analytics, or even content from other content management systems.

Magnolia is the composable DXP of choice for leading companies around the world in industries ranging from automotive, insurance, and retail to hospitality, banking and telecommunications, including American Express, JetBlue, The New York Times, CNN, Sanofi, Sainsbury’s, Generali, and Ping An.

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