The quick-start guide to digital experience for straight-talking marketers and IT teams.
While both marketers and IT teams are keen to take ownership of the new digital experience landscape, there remains a significant disconnect between the two groups. While both have a clear idea of what they want to achieve, there is a language barrier between them. Marketing buzzwords and IT jargon have escalated this divide, with both sides desperate for a straight-talking solution for the new digital experience landscape.
Our in-depth industry research explores this divide, asking how straight-talking technology solutions can bridge the gap and build a better digital experience for everyone.
Download now to learn why...