Magnolia for finance

Do you envision becoming a digital leader? More than 50 insurers and banks chose Magnolia CMS to achieve this. 

Unify the customer experience


The digital world is pushing finance businesses to better connect internal and external-facing channels and deliver more unified customer journeys. Visana, one of Switzerland's largest insurers, chose Magnolia as the most flexible solution to power its corporate website and collaborative intranet, becoming a digital service leader in health insurance. 

Boost sales by 42% with personalization


Finance transactions are built on relationships. Magnolia lets Alior Bank personalize and target customers with the most relevant content and offerings. Alior Bank's website relaunch with Magnolia resulted in remarkable KPIs: 54% increase in organic search traffic, 46% increase in mobile traffic and an outstanding boost of 42% in online loan sales.


Interested in what Magnolia can do for you?

Learn more about how Magnolia can help your finance business or request pricing.

Features for profitable sales

Maximize sales with personalization

Turn visitors into buyers: define segments and personas, adapt content to visitors according to their preferences and behavior, and target buyers with tailored offers.


Boost productivity with easy authoring

Magnolia lets you build complete web pages in an intuitive fashion. Select the components you need, configure them as you wish, and place them where you want. 


Easily set up and optimize campaigns

Rapidly set up, A/B test and optimize landing pages, microsites and campaigns. You can re-use existing content and manage all campaign elements in one place.


Create once, publish everywhere

Whether your content is an image asset, a teaser for a campaign, or a unit of structured content like a product, you only need to maintain it in one place.


Increase traffic with SEO

Boost your organic traffic with built-in best practices for on-page search optimization at various levels in Magnolia: code, page URLs, content, assets and more.


Enhance governance and compliance

Define content ownership and roles, and make governance processes easier and more predictable with previews of content, features and robust workflows. 



Thanks to Magnolia and its features, our website’s visitors are now more likely to choose our offer because they receive relevant content and personalized information.

A solid technology foundation

Safe and secure

Magnolia's role-based security, single sign-on (SSO) and decoupled author and public servers provide you with the highest levels of security for content and customer data. Not a single penetration test failed, ever. 


Federated multi-tenancy

With Magnolia's multi-site, multi-language and multi-tenancy capabilities, you can centrally manage your network of franchises, country sites or subsidiary websites, while maintaining flexibility to support each brand or local market.


Leverage your existing technology investments and stay open for the future with Magnolia's rich set of integration and customization points, open-suite model and flexible UI.


Microservices integration

Magnolia's strong integration capabilities, combined with powerful REST API give you full flexibility for integrating microservices. Be a leader and deliver powerful digital experiences and services backed by your microservice architecture.

Cloud friendly

You can deploy Magnolia On-Premises in the cloud or go for Magnolia Cloud, our platform-as-a-service (PaaS) offering. Magnolia is compatible with any cloud infrastructure. 



Magnolia’s ease of customization and integration possibilities enabled us to extend Magnolia with new features like an external search engine and integrate it with the bank’s systems.


Magnolia’s component design leverages content pools to drive dynamic content, while backend extensibility builds on open source and offers flexible integration.

Deploying Magnolia CMS in the cloud

Learn how to get the most out of your CMS deployment in the cloud, from our partners AWS and Priocept.

Using Magnolia to improve user experience

See how our partner Tinext built a high-quality user experience for Groupe Mutuel with Magnolia. 

Digital journey lessons from the bank next door

Digital transformation of the bank next door

Explore the story of an effective and successful digital transformation in the banking sector. Read the article

Ready to start?

Contact us to discuss your challenges and learn more in a demo tailored to your needs. 

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