The Elekta IT team drew up an extensive list of feature requirements and began internal tests on a number of CMS solutions, including Joomla, Drupal, and TYPO3. Magnolia came out on top, allowing Elekta to pull all its acquired companies’ websites into the Elekta.com family.
Developers were especially happy with the power of the Magnolia toolset, including the RSS aggregator and data sections. They found Magnolia to be so flexible and scalable that they could satisfy every site modification request from marketing without a problem. The marketing team could finally take control of content.
Search engine optimization
Search engine optimization was also greatly improved. With so many product categories, there were many possible landing pages, so SEO was key. User-friendly links automatically replaced the old illegible ones, while the system now automatically prompts authors to enter keywords and descriptions, so that no page is left un-optimized. Pages now load faster too, not only enhancing the visitor experience, but also enhancing search engine ranking, since page load time is an indicator of ‘page authority’.