Great customer experience in public transportation
MVG - Münchner Verkehrsgesellschaft (Munich Transport Corporation) - is a subsidiary of SWM (Stadtwerke München). It has its roots in the late 19th century, when horse carriages and trams sounded the bell for widely available public transportation. Today, 3,400 employees are responsible for Munich’s 562 subway cars, 110 trams, around 300 buses and MVG Rad, the new bike hire system. In addition, there are also buses of private partners in operation.
The MVG website plays an important role in keeping Munich on the move, making it easy for travellers to plan and book their journeys. Before adopting Magnolia, MVG used software that couldn’t be accessed from the browser, and a site that could only be updated as a whole. With Magnolia, MVG’s employees find it easy to edit the site, even on the move. The new digital presence is mobile-responsive, attractive and easy to use, allowing MVG to offer commuters up-to-the-minute information - moving MVG not just to the forefront of great customer experience in public transportation, but also advancing the organization in its digital transformation.
It’s so much fun to work with Magnolia. As the editor in chief, I receive a lot of feedback from users who are full of praise for Magnolia. It allows them to do their job faster and easier - and at the end of the day, more independently. On a business level, we embrace the challenge of playing a leading role in shaping the digital future of our city - and Magnolia’s a decisive part in that.