Increasing customer loyalty and offering personalized experiences, both in-store and online
Coop Alleanza 3.0 was founded on January 1, 2016 through a merger of Coop Adriatica, Coop Consumatori Nordest and Coop Estense, making it the biggest cooperative in Italy and one of the top three in Europe. In Coop, owners are the consumers: they came together to achieve better prices and quality in the goods and services that they purchase. Now Coop Alleanza 3.0 boasts a network of 419 shops (56 Ipercoop and 363 supermarkets) located in 12 regions of Italy.
To improve customer experience, Coop Alleanza 3.0 used Magnolia to offer customers an interactive digital experience in-store. Online and offline have come together, allowing customers to check and compare product and service descriptions, reviews and offers, as well as to update their own profiles on digital displays in stores. As a result, Coop has been able to increase customer loyalty and offer a personalized customer experience, both in-store and online.
Magnolia is a great easy-to-use platform! Thanks to its open architecture, we easily integrated Magnolia with our own systems in order to provide all the data required through the Totem. We can also quickly control page components, creating and editing our content through a simple and user-friendly interface.
The solution that we implemented had to guarantee fast and easy content creation and management for in-store multi-touch devices in order to provide customers with e-coupons, special offers, rewards and an interface to update their personal data. Magnolia’s flexibility, adaptability and openness to integration allowed us to easily implement a specific customization of the platform, saving time and finishing the project within the challenging deadline that we had.