‘Synergy’ voted the most annoying marketing buzzword of 2019

Oct 23, 2019 | 15:00 PM

Marketers rank their most annoying marketing buzzwords in new Magnolia survey.

‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves.

A new poll conducted by ‘straight-talking’ CMS provider Magnolia has identified the top ten buzzwords that marketers can’t stand to hear. The poll, which surveyed 100 marketers at the Technology for Marketing (TFM) tradeshow, found that a third of respondents (32%) identified synergy as their most annoying marketing jargon from 2019.

Marketers’ top ten buzzwords:

1) Synergy

2) Disruption

3) Paradigm shift

4) Low-hanging fruit

5) Snackable content

6) Actionable

7) Ecosystem

8) Growth hacking

9) Advertainment

10) SoLoMo (Social, Local, Mobile)

To download Magnolia's full Straight talking content management report, please click here

The poll follows the launch of Magnolia’s ‘Straight-talking content management’ report, which examines the communication breakdown between marketing and IT, and the role of content management systems in bridging this divide.

Commenting on the findings, Darren Hitchcock, General Manager at Magnolia said, “We’re all guilty of overusing buzzwords, and it’s good to see that marketers are happy to laugh at some of their own, more out there, terminology. But there is also a serious point to be made here.

“When building a great online experience, brands need to ensure that both their marketing and IT departments are working towards the same goals. Buzzwords confuse this process and make it easier for silos to form. As marketing technology providers, it’s vital that we don't fall into the trap of talking in buzzwords and adding to this disconnect. The point of a content management system (CMS) is that it should make things simpler — providing an interface that bridges that gap between marketing and IT.”

To find out more about how buzzwords are damaging the digital experience, download Magnolia’s ‘Straight-talking content marketing’ report.

About Magnolia

Magnolia has a singular focus on building advanced software for best-of-breed digital experiences. Enterprises such as Avis, Generali, Tesco and the New York Times use Magnolia as a content hub for their web, mobile and DX initiatives.

Magnolia is a privately-held company, founded in 1997, with headquarters in Basel, Switzerland and subsidiaries around the globe.

For more information, visit: www.magnolia-cms.com


This report incorporates data from a study of 100 in-house marketers in the US, 100 in-house marketers in the UK, 100 senior IT decision makers in the US and 100 senior IT professionals in the UK. The study was commissioned by Magnolia and conducted by independent research house Censuswide. The study was completed in June 2019.