31% of retail marketers say “lack of ownership” is their biggest challenge when building digital experiences

Jun 8, 2020 | 11:00 AM

Over a third (31%) of marketers working in the retail sector say that a “lack of clear ownership” is their biggest challenge when building digital experiences. That’s according to new research from leading CMS provider, Magnolia.

The Magnolia report, ‘The state of CMS in the retail sector,’ incorporates a survey of 200 marketers and IT professionals and examines the unique needs and challenges of marketers in the retail sector.

It reveals that a quarter (25%) of retail marketers say that a lack of communication with IT is a key challenge, with 19% believing that IT is not open to collaboration.

Internal bureaucracy is another issue that many in this industry are up against, with 25% of marketers highlighting it as a key concern.

Commenting on the research, Rasmus Skjoldan, CMO at Magnolia said,

"Following the Covid-19 pandemic, it’s vital that retailers ensure they have a strong digital experience and make it as easy as possible for their customers to shop online. This means being able to manage stocks, offer real-time promotions and provide customers with personal experiences in the moment. Without clear ownership of their digital projects, however, marketers are fighting with IT teams to get new technologies and experiences off the ground. When ownership is vague, it results in digital projects that are slow to implement and delivered to a far lower standard than they should be.".

“However, by providing marketers with the right tools to curate and re-use content across multiple touchpoints — without needing to over rely on IT — we’ll begin to see a reduction in these implementation delays. This, in turn, will mean better experiences for customers and, ultimately, more online sales for retail stores.”

As more and more retailers look to best of breed systems, integrating a content and commerce strategy easily is becoming key and Magnolia's commerce connectors to all the common systems provides valuable interoperability and effective business workflow.

To download the full “The State of CMS in the Retail Sector” report, please click here.

About Magnolia

Magnolia is the world’s leading composable Digital Experience Platform, with over 450 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world.

Founded in Switzerland in 1997, Magnolia puts you first with a business-ready composable DXP that fits your unique digital delivery pipeline and accelerates your business outcomes. With a track record of 100% project success, Magnolia understands that each customer’s use cases are unique. Create a truly composable business by connecting every legacy and headless system. Streamline the way teams work with intelligent workflows and a full array of templates and blueprints. And provide a unified authoring experience that empowers every business user to get fast, personalized experiences live regardless of tech stack—ecommerce, PIM, marketing automation, analytics, or even content from other content management systems.

Magnolia is the composable DXP of choice for leading companies around the world in industries ranging from automotive, insurance, and retail to hospitality, banking and telecommunications, including American Express, JetBlue, The New York Times, CNN, Sanofi, Sainsbury’s, Generali, and Ping An.

Media Contact

Sorina Mone
+41 61 228 90 00