Visual content editing
Empower authors with WYSIWYG tools and the Visual SPA Editor — so your headless front-ends stay fully editable inside Magnolia DXP.
Optimized authoring
Use purpose-built apps like the Stories App for structured content, long-form storytelling, and intuitive authoring workflows.
Customized Workflows
Streamline governance with tailored workflows and built-in four-eyes approvals — enterprise-grade controls included with Magnolia DXP.
Flexible content modeling
Model content once and reuse it everywhere. Smart content definitions give authors a flexible, consistent UI across every experience Magnolia DXP powers.
Flexible APIs and productivity tools for developers
- The headless CMS inside Magnolia DXP integrates with Single Page Applications (SPAs) and Progressive Web Apps (PWAs) built with any frontend framework — React, Angular, Vue, or meta-frameworks like Next.js, Gatsby, and Nuxt.
- Our Delivery API makes content available to any app or touchpoint, while the Templating API keeps web apps editable for marketing teams — no trade-offs between developer flexibility and business control.
- Low-code YAML configuration and a production-ready design system for headless projects help teams ship custom frontends faster.
Easy-to-use tools for marketing teams
- Headless projects backfire when marketers have to compromise on authoring tools. With Magnolia DXP, content teams get a visual, business-friendly UI to manage every experience — without losing any of the flexibility of a headless architecture.
- Built in: WYSIWYG editing, experience preview, campaign scheduling, personalization, and analytics.
Unlimited integrations to power your experiences
- The digital experience ecosystem is expanding fast — the best customer experiences are assembled from data and microservices across many systems.
- Magnolia DXP ships with connectors for DAM, PIM, ecommerce, CRM, and in-house systems, so your headless CMS becomes the composition layer of a unified digital experience platform.
Three authoring tools
Three authoring apps, one platform. Provision the right toolset for every content team in your organization.
Pages App
WYSIWYG visual editing.
Full editorial control.
Stories App
Long-form content.
Multi-block stories.
Content App
Structured content.
Form-based editing.
A solid technical foundation
Delivery endpoint API
Get the content you need, instantly, with out-of-the-box delivery endpoints. Configure and tune endpoints to serve exactly what each channel requires — including linked content, filtering, sorting, paging, and multi-language translations.
Every API you need
Use the Nodes REST API to modify and upload content, and the Commands REST API to trigger any activity in Magnolia DXP. Need something bespoke? The Java development interface lets you build completely custom endpoints.
GraphQL
Query complex content structures in fewer calls with familiar, predictable syntax. The Magnolia GraphQL extension brings a full GraphQL implementation to Magnolia DXP.
Going headless gives you the freedom to build unique frontends with the tools you prefer — but it can slow teams down when custom templates and scaffolding add up. The Magnolia DXP Headless Accelerator ships a unifying design system that includes:
- A library of UI patterns for modern frontend frameworks
- Typesafe programming in your IDE of choice
- Task automation via command line
Learn how teams save hours of development work with Magnolia DXP.
Headless with no limits?
Watch a 3-minute overview of the headless advantages inside Magnolia DXP — and see how they change what's possible for your projects.
Your pathway to Magnolia DXP
Planning your move to Magnolia DXP? Start here!
How to choose the best
Headless CMS for your project
A comparative view of slim headless solutions and Magnolia CMS.
More headless customer stories
Hear how customers use Magnolia DXP to unify content, channels, and authoring across their organizations.
