The Forrester Wave™: Digital Experience Platforms (DXPs), Q3 2021

Magnolia recognized as one of the 13 most significant DXP providers.

DXP Wave 3 LP header

Why Do Forrester and Other Analyst Firms Recognize Us? Our Take:

  • We believe Magnolia’s placement as a Contender in this report is down to the modular approach we’ve adopted since 2014 and how we embrace composability, and that’s why Forrester and several other analyst firms have recognized us over the years.
  • Practitioners using Magnolia can access everything they need and connect all content, data, and services in one place using our connected UI.
  • We help our customers go to market faster, reduce complexity and make it easy to integrate with other solutions.

The Forrester Wave™: Digital Experience Platforms (DXPs), Q3 2021

Monolithic suites are no longer the best choice for enterprises. Leading brands now embrace composability and the modern CMSs that support it. Composable architectures facilitate a platform built from best-of-breed technologies rather than relying on the monolith that limits a business’s flexibility.

This shift is highlighted in the Forrester Wave™ for Digital Experience Platforms (DXPs) that mentions that “digital experience platform customers should look for providers that have a microservices-based, API-first, cloud-native, headless (MACH) offering.” 

Forrester clients can view the report here*.

Analysts: Joe Cicman

Published: July 21, 2021

*Forrester clients can view this report (also available for purchase). But did you also see our ranking within this year’s Gartner® Magic Quadrantᵀᴹ for Digital Experience Platforms? You can download a complimentary version here.

What is a DXP?

According to Forrester’s report, Now Tech: Digital Experience Platforms, Q2 2021 a digital experience platform (DXP) is "a platform that provides the architectural foundation and modular services for developers and practitioners to create, orchestrate, and optimize digital journeys at scale — to drive loyalty and new commerce outcomes across owned and third-party channels".