Letting developer and marketing teams deliver results
VSP is a global leader in vision and eye care benefits, with a focus on helping its 75 million members receive excellent eye care through its network of 32,000 doctors and service providers. VSP’s websites play a key role in educating and communicating with its audiences, as well as selling its services and products. The web is essential to VSP’s marketing, service and sales activities.
VSP recently adopted Magnolia Headless CMS for its Eyefinity brand websites to communicate its practice management and laboratory services. This has allowed VSP to empower the developer and marketing teams who work on the sites, making them more effective and efficient. As a result, they’re now celebrating increased leads and sales. Following the successful implementation of the Eyefinity project, VSP has begun migrating other web properties to Magnolia enterprise CMS, allowing it to scale the benefits of Magnolia across its entire web infrastructure.
Developing in Magnolia is great. Because it’s open source, you can extend and configure whatever you need to. I haven’t run into anything that I can’t do inside Magnolia. The possibilities are limitless in what you can do.
Magnolia enables us to make changes quickly, but the real advantage has been in empowering our marketing employees. We now have our entire marketing group implementing changes on the website, and our content comes out fresher and more quickly. We’re now accomplishing things faster and cheaper.