Re-inventing the digital insurance ecosystem to increase conversions
Founded in 1919 and with headquarters in Hanover, VHV Versicherungen is one of Germany’s leading insurance brokers. In order to address the new digital requirements of customer behavior, a division for online sales and distribution was created in 2014.
VHV Versicherungen decided to review its digital strategy, including an optimized online lead insurance portal for the German market. The portal vhv.de was relaunched in 2015 and, thanks to its high usability and strong visual design, it represents a real breakthrough within the insurance industry. The conversion rate on mobile devices as well as the number of sessions has increased significantly.
With the relaunch of vhv.de, we have created a completely new platform that will help us to improve our digital ambitions consistently.
With Magnolia we have found the perfect basis for the new ecosystem of the VHV. The combination of the highly flexible architecture, the ease of use and the ability to integrate a large variety of business applications has been proven with the project.